Adding yet another milestone to the long list of achievements, Insomniacs wins the BEST DIGITAL AGENCY OF THE YEAR AWARD @REALTY PLUS EXCELLENCE AWARD 2016 GUJARAT. This one came for handling Digital activation for GIHED PROPERTY SHOW AND VADODARA PROPERTY CARNIVAL. The team helped GIHED property to garner…
Gobananas together with the Gujarat Institute of Housing and Estate Developers (GIHED) conceptualized and executed Realty Digi War on June 13 in Ahmedabad with the goal of promoting digital marketing in the real estate industry. The event witnessed a footfall of over 200 members of the real estate fraternity. Strategist at INIT, Govind Rai, acted as the flag bearer of the seminar. Realty DigiWar, a workshop by Google…
What looked like a seed of scarcity, was turned into a favorable opportunity and an award-winning campaign. Insomniacs Digital Media Agency won the award for the best digital campaign for Vadodara Property Carnival. CREDAI Vadodara is an affiliated body to CREDAI Gujarat, which is an Associate Member of CREDAI (Confederation of Real Estate Developers Association of India). CREDAI Vadodara was formerly known as The Baroda Land & Building Developers Association having been formed since 1988.
CREDAI is the apex body for private real estate developers in India. CREDAI represents over 5,000 developers…
After its star-studded public service initiative ‘Right to Pay Tax’, Quicko, the online financial services portal, has launched its first brand campaign titled ‘Proud to Pay Tax’. The communication has been conceptualized by Scarecrow Communications and produced by Connect.1, a division of Mukta Arts.
The largely digital campaign, comprising 11 ads, uses the common Indian phrase ‘mere baap ka hai’ to evoke its audience. While all the ads feature kids, some have a narrative around the misuse of public property, and others are short monologs. All ads end with the idea, ‘Ye public property mere baap ki hai, because my dad pays tax’.
“We observed that when…