Adani Shantigram : The Belvedere Golf & Country Club

Introduction

Shantigram was created as an extension of the Adani Group in the form of a township. From Shantigram itself came the Belvedere Golf and Country Club. With a 9-hole golf course and 100 acres of open field, The Belvedere Golf & Country Club is assured as one of the most unique and exclusive clubs of the country for the most premium members.

Challenges

One of the difficult challenges that the brand faced was the issue of selling a luxury lifestyle, which meant limiting their reach to a very specific and exclusive target group.

Once the Belvedere Golf and Country Club was set up, the brand created a very basic website which had no attractive appeal whatsoever, thereby dissuading potential customers from reaching out to the brand to apply for membership.

Even though the brand had created a website for its club, they had not established any presence over social networking platforms like Facebook and Twitter.

Since their reach to potential customers was limited to a geographical basis, Adani Shantigram was unable to get customers to avail of their membership offers.

The brand was underperforming in terms of roping in customers to avail of their membership offers both on the field and digitally.

Strategy

We came up with a set of creatives revolving around a vector design that gave a unique feel to the page while maintaining the fact that the Belvedere Golf and Country Club was an elite club.

We put heavy emphasis on the fact that the Belvedere Golf and Country Club wasn’t like any ordinary luxury club, it was an elite club that comprised of the most premium members.

We created digital assets in the form of regularly released creatives along with a personalized hashtag, i.e. #TBGCC to give the brand an identity.

With all the efforts we put in, we were able to generate a sufficient amount of leads of the brand, thereby increasing the number of membership sales.

Company

Adani

Project

Work

Website Design and Development, Social Media Marketing, Social Media Optimization