Azkka Pharmaceuticals Pvt. Ltd. is a new age pharmaceutical company that based out of Ahmedabad, Gujarat, India. Azkka, defined as virtuosity, has its core strength in the belief that leading life the purest way is the inspiration that developed their ideology of Health by Virtue. Azkka had been conceptualised as the brainchild of Mr. M. S. Nath, Mr. Chirag Patel and Mr. Malav Patel.
Being a pharmaceutical company that believed in the power of Health by Virtue, the brand needed to establish its digital presence over social media platforms like Facebook, Twitter and Instagram.
Azkka needed a way to establish their USP, thereby reinforcing the fact that they stood apart from other pharmaceutical companies that were present over social media platforms.
Azkka was launched across all social media platforms, including Facebook, Twitter, Instagram, YouTube and LinkedIn.
Within the first few days of its launch, Azkka’s social media pages garnered a large number of followers that allowed it to reach out to its target audience.
In order to create awareness about the brand, a series of posts were launched that introduced the brand to its target audience, thereby introducing them to Azkka to the digital world.