“Non-violence leads to the highest ethics, which is the goal of all evolution..” and thus evolved Bhu:sattva, an Organic, Ethical, Fair Trade Concept!
Bhusattva saw its inception back in 2009 when there were very few organic players in the industry. Although they followed the ‘organic’ trend but the use of toxic, artificial dyes on their clothing didn’t really hold any truth to the idea of Organic and Sustainable Fashion.
Bhu:sattva is a brand which had “started green” instead of “going green”. The idea was to inculcate ethics and sustainability in the entire supply chain and thus come up with a Fair Trade Concept! Talking about supply chain, the core designing team & artisans, working together from the same platform, is the reason behind a strong backward integration of Bhu:sattva Fashion House. Also, in Organic clothing industry, the preamble of organic farming has been aimed at conservation and optimized utilization of all natural resources. Takers of organic cotton are very few and the farmers have to bear the brunt of this. Moreover, Bhu:sattva offers classic clothing that is eco-friendly and lasts longer. The brand strongly avoids fast fashion which represents the mass market where goods are sold at throw away prices. When you buy cheap outfits know that the hands involved in creating them are being paid much less than they deserve. Direct purchase by Bhu:sattva encourages farmers to cultivate organic cotton and also provide them a livelihood they deserve. Bhu:sattva also promotes the use of herbs with renowned medicinal properties, for coloring its garments. These natural colors help in rejuvenating the skin of the user rather than causing any harm, unlike artificial colors. Moreover, Bhu:sattva strives to revive the famous art forms of various regions of India. It’s not only a way of giving our customers the best, but also an attempt to give the makers what they deserve aiming at economical and social upliftment. Bhu:sattva brings these art forms to an international platform by blending them with contemporary fashion .
Bhu:sattva is slowly but surely attempting at changing the way people look at the closest thing to us!