Connect One

Introduction

Connect one is the digital arm of one of India’s most successful Motion Picture studios – Mukta Arts Limited. After building our businesses in most of the verticals of the Filmed Entertainment industry viz. Film Education, Film Production, Film Distribution & Film Exhibition, Mukta Arts group has taken the next step & set up a Digital Studio & a multi-platform digital distribution network.

Challenges

Though Connect one was established as the digital extension of Mukta Arts, they maintained almost no presence over social networking platforms like Facebook and Twitter.

Strategy

We took charge of their YouTube channel i.e. Some Like It Short to promote the films that had already been released by the channel so as to gain more views per video.

Some Like It Short came out with a new short film that was due for Valentine’s day release. We promoted the film, titled Queen of Hearts, with a set of creatives that teased the release of the movie so as to generate a level of anticipation.
We organized a set of contests with assurances of gifts and vouchers to keep the social media pages rolling.

Company

Mukta Arts

Project

Connect.1

Work

Social Media Marketing, Search Engine Marketing, Social Media Optimization, Search Engine Optimization