Paese is a Polish cosmetics brand that aims to bring high quality products to women of all ages, colours, and skin types. Paese envisions and strives to create with our products a world where women are made to feel beautiful and empowered, to express their most authentic selves unapologetically.
The brand was getting launched first time in India so there was no brand awareness.
The brand faced stiff competition against many other well-known international cosmetic brands that were becoming available in India, and had similar price points.
The inventory of products available in India was quite limited compared to other international brands.
Our strategy with Paese Cosmetics in India was to give the brand a bold reputation. Campaigns such as #DarkForDiwali and #RedefinePretty were launched.
Well-known actress Jennifer Winget was introduced as the brand ambassador, which helped to tap into a larger audience base.
We organized a brand launch event at Infiniti Malad with Jennifer Winget, which was a huge success for reaching out to larger audiences, thus creating brand awareness in the minds of consumers.
Highlighting a good mix of Jennifer Winget’s association with the brand and the unique qualities in Paese Cosmetics products with campaigns like #PureWithPaese garnered immense traction on social media and helped drive brand sales.
Jennifer Winget’s association with the brand helped us to tap into a wide audience base
Our campaigns on social media gave the brand a distinctive brand language & identity
The brand launch event was a huge success and attracted hundreds of attendees at the venue