Raunak Group is one of the leading real estate developers based in Mumbai that was established in the year 1980, catering to the housing needs of Mumbai, Pune, Kalyan and Thane ever since. The brand prides itself on exceeding expectations by providing homes that are superior in terms of construction and service while maintaining an affordable level of prices for their target group.
The real estate developer was in need of digital assets that they could utilise so as to stay relevant over social networking platforms like Facebook, Twitter and Instagram.
Raunak Group was in need of a campaign that would get them leads along with sales for their under development and ready-to- occupy projects.
They needed a plan of action that would guarantee them success in the long run rather than strategies that granted them short term successes.
Raunak Housing wanted to communicate to their customers on a fundamental level, establishing a relationship that went beyond the professional level.
Thanks to the dual effort of both the agency and the developer, the ‘Darr Ke Aage Ghar Hai’ campaign was ideated that aimed at addressing the fears that an average customer faced when it came to purchasing their dream home.
The campaign aimed at five primary fears that each customer faced, eliminating all the worries with a single scheme that Raunak Group had to offer.
A microsite was created as an extension for the campaign, termed as the ‘A2Z of Darr’, which highlighted all the home buying fears that plagued a customer, providing detailed solutions for each and every problem.
Due to the huge success of the #DarrKeAageGharHai campaign, over 131 flats were sold within Raunak City at Kalyan, Raunak Group’s township project.
The campaign helped in the sale of inventory worth 50+ crores, amounting to one of the biggest sales ever made by the real estate developer.