Created from the wellsprings of our own venture, the WedKnock is a one stop destination to all wedding vows and woes. The online wedding planning website provides exclusive services with the idea to reach into and assemble the entire wedding industry by bringing them all onto one platform. We played a major role in its creation, right from the layout of the website to its introduction in the digital world through social networking platforms.
From the very inception of the website, we were given the task of handling the ideation process for WedKnock, their communication strategy and coming up with an enticing website design that would bring new followers in.
The idea of a portal immersed in the wedding planning industry had been taken up by many other brands within the segment. Hence, we needed to come up with a unique way to distinguish ourselves from our competitors.
We came up with a website design that was both minimalistic and sophisticated so that we could bring in a unique factor to our brand, increasing the recall value.
We took the brand and partnered up with other brands and services like caterers, wedding planners, etc. to boost our presence across the digital world.
We came up with the idea to create our own blogging space, termed as WedKnock Stories, where wedding and wedding related stories would be penned down, redirecting the audience to the website.
With the initiation of the brand onto social media platforms, digital assets like Hashtags, creatives, etc. were introduced to boost engagement of the brand with the target audience.
We came with a strategy to create good content for the blog on a regular basis, making sure it reaches our target audience to bring in traffic for the website as we wanted new fans to enter their territory.