Veena Developers

Introduction

A company which saw its inception in 1990, the group has come a long way in delivering projects with a cumulative development amounting to around 3.5 mn Sq Ft in various asset classes like Residential, Commercial, and Industrial. Their constant efforts have been to provide quality construction to customers and offer amenities for greater convenience and luxury to their customers. An expertise acquired through several years of experience of executing projects of varied scales, which results in tremendous value addition to the brand value of “VEENA DEVELOPERS”. They have been consistently recognized for their honesty, integrity and transparency during the entire project duration. Veena Developers bear the vision of being one of the most preferred Real Estate Brand and creating landmarks in various asset classes across multiple locations. With a mission of turning into the most preferred brand through all business initiatives that prioritizes customers and society causes upfront, and consistently follows the most ethical business practices.

Challenges

The brand had a very low social media presence. So when their prospective clients wanted to know more about them, they were facing difficulty locating the brand online. Their presence in social media was sub-standard and required an image lift. They were also not using Digital Media to the fullest, and the brand needed a Lead generation campaign to bring about a considerable amount of leads and conversions.

What We Did?

On the brink of the auspicious occasion of Akshay Tritiya, we launched a campaign called #AkshayTritiyaOffer on Facebook. The prices per square feet were slashed from 5,400/- to 4,999/- INR. This straightforward campaign was targeted towards the vast audience pool of the affordable housing segment. This proved as an amazing opportunity for consumers who wished to buy or shift from their current residence. It also proved as a golden opportunity for investors looking for a fruitful venture. The campaign was primarily focused on Facebook due to the concentration of the targeted audience in the said Social Media route.

This was followed by a social media asset. Since the project location was Vasai, we decided to permeate the benefits of investing in Vasai amongst our consumers by educating them about the advantages of the location. A social media asset with the hashtag, #InvestSmart was launched. This was followed by a microsite which led to fruitful leads and conversions.

Result

  • The direct messaging reached well for the target audience and helped to get 1000 leads and still counting.
  • The digital medium helped us reach the right target audience, indeed attracting more sales & success.
  • The number of impressions was more than 10 lacs.
  • This campaign revived the client’s confidence in the digital medium.
  • We reduced the CPL cost for Vasai was rescued by 73%
  • The growth was exceptional. We sold inventory worth 2 Crore & ongoing.

Company

Veena Developers

Project

Veena Santoor2

Work

Website Design, Website Development, Website Maintenance, Search Engine Optimization, Social Media Optimization, Search Engine Marketing, Social Media Marketing