/* PPC & Social Media Marketing service pages */

:is(#ppc, #social-media-marketing) {
  --svc-black: #050505;
  --svc-dark: #111111;
  --svc-card: #1a1a1a;
  --svc-gray: #888888;
  --svc-light: #e5e5e5;
  --svc-border: rgba(255, 255, 255, 0.1);
  --svc-radius: 16px;
  --svc-radius-lg: 24px;
}

.ppc-service-page .content-max-width {
  padding: 0 !important;
}

:is(#ppc, #social-media-marketing) #inso-page-content,
:is(#ppc, #social-media-marketing) #main-page-content,
:is(#ppc, #social-media-marketing) #main-content {
  background-color: var(--svc-black);
}

:is(#ppc, #social-media-marketing) #main-page-content {
  opacity: 1;
}

:is(#ppc, #social-media-marketing) #main-page-content .content-row {
  justify-content: center;
  row-gap: 0;
}

:is(#ppc, #social-media-marketing) #main-page-content .content-row.full {
  left: 0;
  margin-left: 0 !important;
  width: 100%;
  max-width: 100%;
  padding-left: 0;
  padding-right: 0;
}

:is(#ppc, #social-media-marketing) #main-page-content .one_full {
  display: block !important;
  width: 100% !important;
  flex: 0 0 100%;
  max-width: var(--svc-max);
  margin-left: auto;
  margin-right: auto;
  box-sizing: border-box;
}

@media (max-width: 1466px) {
  :is(#ppc, #social-media-marketing) #main-page-content .content-row.row_padding_top {
    padding-top: 80px;
  }

  :is(#ppc, #social-media-marketing) #main-page-content .content-row.row_padding_bottom {
    padding-bottom: 80px;
  }
}

@media (max-width: 767px) {
  :is(#ppc, #social-media-marketing) #main-page-content .content-row.row_padding_top {
    padding-top: 56px;
  }

  :is(#ppc, #social-media-marketing) #main-page-content .content-row.row_padding_bottom {
    padding-bottom: 56px;
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-container {
  width: 100%;
  max-width: var(--svc-max);
  margin-left: auto;
  margin-right: auto;
  box-sizing: border-box;
}

:is(#ppc, #social-media-marketing) .svc-ppc-section {
  width: 100%;
  border-bottom: 1px solid var(--svc-border);
}

:is(#ppc, #social-media-marketing) .svc-ppc-section:last-of-type {
  border-bottom: none;
}

:is(#ppc, #social-media-marketing) #hero {
  position: relative;
  background-color: var(--svc-black);
}

:is(#ppc, #social-media-marketing) #hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: linear-gradient(to right, rgba(255, 255, 255, 0.03) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(255, 255, 255, 0.03) 1px, transparent 1px);
  background-size: 40px 40px;
  mask-image: radial-gradient(ellipse at center, #000 20%, transparent 72%);
  -webkit-mask-image: radial-gradient(ellipse at center, #000 20%, transparent 72%);
  pointer-events: none;
  z-index: 0;
}

:is(#ppc, #social-media-marketing) #hero-caption,
:is(#ppc, #social-media-marketing) #hero-footer {
  position: relative;
  z-index: 1;
}

:is(#ppc, #social-media-marketing) #hero-caption.text-align-center {
  align-items: center;
  text-align: center;
}

:is(#ppc, #social-media-marketing) #hero-caption .inner {
  width: 100%;
  max-width: 900px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
}

:is(#ppc, #social-media-marketing) .hero-title {
  left: 0 !important;
  width: 100%;
  align-items: center !important;
  text-align: center;
  margin-left: auto;
  margin-right: auto;
}

:is(#ppc, #social-media-marketing) .hero-title.small-title {
  font-size: clamp(38px, 5.2vw, 76px);
  line-height: 1.02;
  letter-spacing: -0.03em;
}

:is(#ppc, #social-media-marketing) .hero-title .word-wrapper {
  display: flex !important;
  justify-content: center;
  width: 100%;
}

:is(#ppc, #social-media-marketing) .hero-title .word-wrapper>span {
  display: inline-block;
  text-align: center;
}

:is(#ppc, #social-media-marketing) .hero-subtitle {
  width: 100%;
  align-items: center !important;
  text-align: center;
  max-width: 680px;
  margin-left: auto;
  margin-right: auto;
}

:is(#ppc, #social-media-marketing) .hero-subtitle .word-wrapper {
  display: flex;
  justify-content: center;
  width: 100%;
}

:is(#ppc, #social-media-marketing) .hero-subtitle .word-wrapper>span {
  text-align: center;
}

:is(#ppc, #social-media-marketing) .svc-ppc-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  border: 1px solid rgba(255, 255, 255, 0.2);
  border-radius: 999px;
  padding: 8px 20px;
  margin: 0 auto 32px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--svc-light);
}

:is(#ppc, #social-media-marketing) .svc-ppc-eyebrow-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #fff;
  animation: svc-ppc-pulse 2s ease-in-out infinite;
}

@keyframes svc-ppc-pulse {

  0%,
  100% {
    opacity: 1;
  }

  50% {
    opacity: 0.35;
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  justify-content: center;
  align-items: center;
  width: 100%;
  margin-top: 28px;
  margin-bottom: 28px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 14px 30px;
  border-radius: 999px;
  font-size: 14px;
  font-weight: 700;
  line-height: 1.2;
  text-decoration: none;
  transition: background 0.25s ease, color 0.25s ease, border-color 0.25s ease;
  font-family: inherit;
}

:is(#ppc, #social-media-marketing) .svc-ppc-btn-primary {
  background: #fff;
  color: #000 !important;
  border: 2px solid #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-btn-primary:hover {
  background: #e5e5e5;
  border-color: #e5e5e5;
}

:is(#ppc, #social-media-marketing) .svc-ppc-btn-outline {
  background: transparent;
  color: #fff !important;
  border: 1px solid rgba(255, 255, 255, 0.3);
}

:is(#ppc, #social-media-marketing) .svc-ppc-btn-outline:hover {
  background: rgba(255, 255, 255, 0.05);
  border-color: rgba(255, 255, 255, 0.5);
}

:is(#ppc, #social-media-marketing) .svc-ppc-marquee-row .one_full {
  max-width: none;
  padding: 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-marquee {
  width: 100%;
  border-top: 1px solid var(--svc-border);
  border-bottom: 1px solid var(--svc-border);
  background: rgba(17, 17, 17, 0.5);
  padding: 24px 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-marquee-viewport {
  overflow: hidden;
  width: 100%;
  opacity: 0.7;
}

:is(#ppc, #social-media-marketing) .svc-ppc-marquee-track {
  display: flex;
  width: max-content;
  animation: svc-ppc-marquee 22s linear infinite;
  will-change: transform;
}

:is(#ppc, #social-media-marketing) .svc-ppc-marquee-group {
  display: flex;
  align-items: center;
  flex-shrink: 0;
  gap: 48px;
  padding-right: 48px;
  white-space: nowrap;
}

:is(#ppc, #social-media-marketing) .svc-ppc-marquee-text {
  font-size: clamp(1.5rem, 4vw, 1.65rem);
  font-weight: 800;
  letter-spacing: -0.02em;
  color: #fff;
  line-height: 1.2;
}

:is(#ppc, #social-media-marketing) .svc-ppc-marquee-dot {
  font-size: clamp(1.25rem, 3vw, 1.75rem);
  color: rgba(255, 255, 255, 0.2);
  line-height: 1;
  user-select: none;
}

@keyframes svc-ppc-marquee {
  from {
    transform: translateX(0);
  }

  to {
    transform: translateX(-50%);
  }
}

@media (min-width: 768px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-marquee-group {
    gap: 96px;
    padding-right: 96px;
  }
}

@media (prefers-reduced-motion: reduce) {
  :is(#ppc, #social-media-marketing) .svc-ppc-marquee-track {
    animation: none;
    flex-wrap: wrap;
    justify-content: center;
    width: 100%;
    max-width: var(--svc-max);
    margin: 0 auto;
    gap: 16px 32px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-marquee-group[aria-hidden="true"] {
    display: none;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-marquee-group {
    flex-wrap: wrap;
    justify-content: center;
    padding-right: 0;
    white-space: normal;
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-head {
  margin-bottom: 34px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-head.is-center {
  text-align: center;
}

:is(#ppc, #social-media-marketing) .svc-ppc-head.is-center p {
  margin-left: auto;
  margin-right: auto;
}

:is(#ppc, #social-media-marketing) .svc-ppc-head h2 {
  font-size: clamp(32px, 4vw, 56px);
  line-height: 1.08;
  font-weight: 700;
  letter-spacing: -0.04em;
  margin-bottom: 16px;
  color: #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-head p {
  font-size: clamp(16px, 1.5vw, 20px);
  line-height: 1.6;
  color: var(--svc-gray);
  max-width: 640px;
}

:is(#ppc, #social-media-marketing) .text-gray {
  color: var(--svc-gray);
}

:is(#ppc, #social-media-marketing) .svc-ppc-grid-platforms {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
}

@media (min-width: 768px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-grid-platforms {
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-card-meta {
    grid-column: 1 / -1;
    min-height: 300px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-card-landing {
    grid-column: 1 / -1;
  }
}

@media (min-width: 1024px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-grid-platforms {
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-card-meta {
    grid-column: span 2;
    min-height: 380px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-card-landing {
    grid-column: span 2;
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-card {
  background: var(--svc-card);
  border: 1px solid rgba(255, 255, 255, 0.05);
  border-radius: var(--svc-radius-lg);
  padding: 28px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 180px;
  transition: border-color 0.25s ease;
  height: 100%;
  box-sizing: border-box;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card:hover {
  border-color: rgba(255, 255, 255, 0.2);
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-icon {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: rgba(255, 255, 255, 0.05);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  flex-shrink: 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-icon svg {
  width: 24px;
  height: 24px;
  color: #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card h3 {
  font-size: clamp(18px, 1.8vw, 24px);
  font-weight: 700;
  margin-bottom: 10px;
  color: #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card p {
  font-size: 14px;
  line-height: 1.65;
  color: var(--svc-gray);
  margin: 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-meta {
  background: var(--svc-dark);
  padding: 32px;
}

@media (min-width: 1024px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-card-meta {
    padding: 40px 44px;
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-meta .svc-ppc-card-icon {
  width: 56px;
  height: 56px;
  border-radius: 16px;
  margin-bottom: 28px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-meta .svc-ppc-card-icon svg {
  width: 32px;
  height: 32px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-meta h3 {
  font-size: clamp(22px, 2.2vw, 30px);
  margin-bottom: 14px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-meta p {
  font-size: 16px;
  line-height: 1.65;
  max-width: 28rem;
}

:is(#ppc, #social-media-marketing) .svc-ppc-grid-platforms .svc-ppc-card:not(.svc-ppc-card-meta):not(.svc-ppc-card-landing) {
  background: #1a1a1a;
  padding: 28px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-landing {
  flex-direction: row;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  background: #1a1a1a;
  padding: 28px 32px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-landing>div:first-child {
  flex: 1;
  min-width: 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-card-landing .svc-ppc-roi {
  flex-shrink: 0;
  width: 96px;
  height: 96px;
  border-radius: 50%;
  border: 6px solid rgba(255, 255, 255, 0.05);
  background: rgba(255, 255, 255, 0.05);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #fff;
  text-align: center;
  line-height: 1.3;
}

:is(#ppc, #social-media-marketing) .svc-ppc-grid-funnel {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
  position: relative;
}

@media (min-width: 768px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-grid-funnel {
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-grid-funnel::before {
    content: "";
    position: absolute;
    top: 30%;
    left: 8%;
    right: 8%;
    height: 1px;
    background: linear-gradient(90deg, transparent, rgba(255, 255, 255, 0.2), transparent);
    z-index: 0;
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-funnel-step {
  position: relative;
  padding-top: 50px;
  z-index: 1;
}

:is(#ppc, #social-media-marketing) .svc-ppc-funnel-num {
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 32px;
  height: 32px;
  border-radius: 50%;
  border: 2px solid #fff;
  background: var(--svc-black);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 12px;
  font-weight: 700;
  color: #fff;
}

@media (min-width: 768px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-funnel-num {
    left: 32px;
    transform: none;
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-split {
  display: flex;
  flex-direction: column;
  gap: 36px;
  width: 100%;
}

@media (min-width: 1024px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-split {
    flex-direction: row;
    align-items: start;
    gap: 44px;
  }

  #ppc-results .svc-ppc-split {
    align-items: center;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-split-left {
    width: 55%;
    flex-shrink: 0;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-split-right {
    flex: 1;
    min-width: 0;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-sticky {
    position: sticky;
    top: 140px;
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-problem-card {
  background: var(--svc-dark);
  border: 1px solid rgba(255, 255, 255, 0.05);
  border-radius: var(--svc-radius-lg);
  padding: 24px 28px;
  margin-bottom: 24px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-problem-card:last-child {
  margin-bottom: 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-problem-card h3 {
  font-size: 24px;
  font-weight: 700;
  margin-bottom: 16px;
  color: #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-problem-card p {
  font-size: 15px;
  line-height: 1.65;
  color: #fff;
  margin: 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-problem-card p.text-gray {
  color: var(--svc-gray);
}

:is(#ppc, #social-media-marketing) .svc-ppc-label {
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  margin-bottom: 8px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-label.is-muted {
  color: rgba(255, 255, 255, 0.4);
}

:is(#ppc, #social-media-marketing) .svc-ppc-label.is-strong {
  color: #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-divider {
  height: 1px;
  background: linear-gradient(90deg, rgba(255, 255, 255, 0.1), transparent);
  margin: 16px 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-strike {
  text-decoration: line-through;
  text-decoration-color: rgba(255, 255, 255, 0.3);
  color: var(--svc-gray);
}

:is(#ppc, #social-media-marketing) .svc-ppc-math-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
  width: 100%;
}

@media (min-width: 576px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-math-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-math-box {
  background: #111;
  border: 1px solid rgba(255, 255, 255, 0.05);
  border-radius: var(--svc-radius);
  padding: 18px;
  text-align: center;
  min-height: 120px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  box-sizing: border-box;
}

:is(#ppc, #social-media-marketing) .svc-ppc-math-box h4 {
  font-size: 20px;
  font-weight: 800;
  margin-bottom: 8px;
  color: #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-math-box p {
  font-size: 14px;
  color: var(--svc-gray);
  line-height: 1.5;
  margin: 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-math-box.is-highlight {
  grid-column: 1 / -1;
  background: #fff;
  border-color: #fff;
  padding: 24px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-math-box.is-highlight h4 {
  color: #000;
  font-size: clamp(22px, 2.5vw, 28px);
}

:is(#ppc, #social-media-marketing) .svc-ppc-math-box.is-highlight p {
  color: rgba(0, 0, 0, 0.75);
  max-width: 520px;
  margin: 0 auto;
}

:is(#ppc, #social-media-marketing) .svc-ppc-trust-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
}

@media (min-width: 768px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-trust-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

:is(#ppc, #social-media-marketing) .svc-ppc-trust-card {
  background: rgba(17, 17, 17, 0.5);
  border: 1px solid rgba(255, 255, 255, 0.05);
  border-radius: var(--svc-radius-lg);
  padding: 24px;
  text-align: center;
  height: 100%;
  box-sizing: border-box;
}

:is(#ppc, #social-media-marketing) .svc-ppc-trust-icon {
  width: 52px;
  height: 52px;
  border-radius: 50%;
  border: 1px solid rgba(255, 255, 255, 0.1);
  background: rgba(255, 255, 255, 0.05);
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 16px;
}

:is(#ppc, #social-media-marketing) .svc-ppc-trust-icon svg {
  width: 24px;
  height: 24px;
  color: #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-trust-card h3 {
  font-size: 20px;
  font-weight: 700;
  margin-bottom: 12px;
  color: #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-trust-card p {
  font-size: 14px;
  line-height: 1.65;
  color: var(--svc-gray);
  margin: 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-faq-list {
  width: 100%;
  max-width: 760px;
  margin: 0 auto;
}

:is(#ppc, #social-media-marketing) .svc-ppc-faq-item {
  border: 1px solid var(--svc-border);
  border-radius: var(--svc-radius);
  background: var(--svc-dark);
  margin-bottom: 16px;
  overflow: hidden;
}

:is(#ppc, #social-media-marketing) .ppc-accordion-btn {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 16px 18px;
  background: transparent;
  border: none;
  color: #fff;
  font-size: 15px;
  font-weight: 700;
  text-align: left;
  cursor: pointer;
  font-family: inherit;
  transition: background 0.2s ease;
}

:is(#ppc, #social-media-marketing) .ppc-accordion-btn:hover {
  background: rgba(255, 255, 255, 0.05);
}

:is(#ppc, #social-media-marketing) .ppc-accordion-btn svg {
  flex-shrink: 0;
  transition: transform 0.3s ease;
}

:is(#ppc, #social-media-marketing) .ppc-accordion-btn.active svg {
  transform: rotate(180deg);
}

:is(#ppc, #social-media-marketing) .ppc-accordion-content {
  max-height: 0;
  overflow: hidden;
  opacity: 0;
  transition: max-height 0.35s ease, opacity 0.3s ease;
}

:is(#ppc, #social-media-marketing) .ppc-accordion-content.open {
  opacity: 1;
}

:is(#ppc, #social-media-marketing) .ppc-accordion-content p {
  padding: 0 18px 16px;
  font-size: 15px;
  line-height: 1.65;
  color: var(--svc-gray);
  margin: 0;
}

:is(#ppc, #social-media-marketing) .svc-ppc-cta-wrap {
  width: 100%;
  max-width: var(--svc-max);
  margin: 0 auto;
}

:is(#ppc, #social-media-marketing) .svc-ppc-cta-box {
  width: 100%;
  background: var(--svc-dark);
  border: 1px solid var(--svc-border);
  border-radius: 28px;
  padding: 100px;
  text-align: center;
  position: relative;
  overflow: hidden;
  box-sizing: border-box;
}

:is(#ppc, #social-media-marketing) .svc-ppc-cta-box::before {
  content: "";
  position: absolute;
  top: -50%;
  left: 50%;
  transform: translateX(-50%);
  width: 80%;
  height: 100%;
  background: rgba(255, 255, 255, 0.05);
  filter: blur(80px);
  border-radius: 50%;
  pointer-events: none;
}

:is(#ppc, #social-media-marketing) .svc-ppc-cta-box .svc-ppc-inner-content {
  position: relative;
  z-index: 1;
  display: flex;
  flex-direction: column;
  align-items: center;
}

:is(#ppc, #social-media-marketing) .svc-ppc-cta-box h2 {
  font-size: clamp(30px, 4vw, 52px);
  font-weight: 900;
  letter-spacing: -0.04em;
  margin-bottom: 10px;
  color: #fff;
}

:is(#ppc, #social-media-marketing) .svc-ppc-cta-box p {
  font-size: clamp(14px, 1.3vw, 18px);
  color: var(--svc-gray);
  max-width: 560px;
  margin: 0 auto 20px;
  line-height: 1.6;
}

.fixed-viewport>main {
  margin: 0 !important;
  padding: 0 !important;
}

@media (max-width: 767px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-card-meta {
    min-height: auto;
    padding: 28px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-card-landing {
    flex-direction: column;
    align-items: flex-start;
    gap: 20px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-card-landing .svc-ppc-roi {
    width: 82px;
    height: 82px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-problem-card {
    padding: 24px;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-cta-box {
    border-radius: 24px;
    padding: 40px 24px;
  }

  :is(#ppc, #social-media-marketing) #hero-footer .hero-footer-left {
    display: none;
  }
}

@media screen and (max-width: 1024px) {

  #ppc-faq .content-max-width,
  #smm-faq .content-max-width {
    padding-left: 0 !important;
    padding-right: 0 !important;
  }

  .ppc-service-page .content-max-width {
    padding-left: 24px !important;
    padding-right: 24px !important;
  }
}

/* Social Media — omnichannel bento */
#social-media-marketing .svc-smm-grid-platforms {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
}

@media (min-width: 768px) {
  #social-media-marketing .svc-smm-grid-platforms {
    grid-template-columns: repeat(12, 1fr);
  }

  #social-media-marketing .svc-smm-card-insta {
    grid-column: span 8;
    min-height: 320px;
  }

  #social-media-marketing .svc-smm-card-youtube {
    grid-column: span 4;
  }

  #social-media-marketing .svc-smm-card-linkedin {
    grid-column: span 5;
  }

  #social-media-marketing .svc-smm-card-community {
    grid-column: span 7;
  }
}

#social-media-marketing .svc-smm-card-insta {
  background: linear-gradient(135deg, #111111 0%, #0a0a0a 100%);
  padding: 32px 40px;
}

#social-media-marketing .svc-smm-card-insta .svc-ppc-card-icon {
  width: 56px;
  height: 56px;
  border-radius: 16px;
  margin-bottom: 28px;
}

#social-media-marketing .svc-smm-card-insta .svc-ppc-card-icon svg {
  width: 32px;
  height: 32px;
}

#social-media-marketing .svc-smm-card-insta h3 {
  font-size: clamp(22px, 2.2vw, 30px);
  margin-bottom: 14px;
}

#social-media-marketing .svc-smm-card-insta p {
  font-size: 16px;
  line-height: 1.65;
  max-width: 36rem;
}

#social-media-marketing .svc-smm-card-community {
  flex-direction: row;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  background: #1a1a1a;
}

#social-media-marketing .svc-smm-card-community>div:first-child {
  flex: 1;
  min-width: 0;
}

#social-media-marketing .svc-smm-community-icon {
  flex-shrink: 0;
  width: 80px;
  height: 80px;
  border-radius: 50%;
  border: 1px solid rgba(255, 255, 255, 0.1);
  background: rgba(255, 255, 255, 0.05);
  display: flex;
  align-items: center;
  justify-content: center;
}

#social-media-marketing .svc-smm-community-icon svg {
  width: 32px;
  height: 32px;
  color: #fff;
}

#social-media-marketing .svc-smm-arsenal-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
}

@media (min-width: 576px) {
  #social-media-marketing .svc-smm-arsenal-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (min-width: 1024px) {
  #social-media-marketing .svc-smm-arsenal-grid {
    grid-template-columns: repeat(4, 1fr);
  }
}

#social-media-marketing .svc-smm-arsenal-card {
  background: var(--svc-dark);
  border: 1px solid rgba(255, 255, 255, 0.05);
  border-radius: var(--svc-radius);
  padding: 24px;
  height: 100%;
  box-sizing: border-box;
  transition: border-color 0.25s ease;
}

#social-media-marketing .svc-smm-arsenal-card:hover {
  border-color: rgba(255, 255, 255, 0.2);
}

#social-media-marketing .svc-smm-arsenal-emoji {
  font-size: 28px;
  line-height: 1;
  margin-bottom: 16px;
  display: block;
}

#social-media-marketing .svc-smm-arsenal-card h4 {
  font-size: 18px;
  font-weight: 700;
  color: #fff;
  margin-bottom: 8px;
}

#social-media-marketing .svc-smm-arsenal-card p {
  font-size: 14px;
  line-height: 1.65;
  color: var(--svc-gray);
  margin: 0;
}

@media (max-width: 767px) {
  #social-media-marketing .svc-smm-card-community {
    flex-direction: column;
    align-items: flex-start;
  }

  #main .button-wrap.left {
    left: 0;
  }

  .idpl .inso-footer-left {
    right: 0;
  }

  #social-media-marketing .svc-smm-card-insta {
    padding: 28px;
    min-height: auto;
  }
}

@media (max-width: 575px) {
  :is(#ppc, #social-media-marketing) .svc-ppc-eyebrow {
    max-width: 250px;
    flex-direction: column;
    line-height: 1.6;
  }

  :is(#ppc, #social-media-marketing) .svc-ppc-eyebrow-dot {
    display: none;
  }
}

/* ==========================================================================
   SEO service page — scoped to #seo only (does not affect PPC / SMM)
   ========================================================================== */

#seo {
  --svc-black: #050505;
  --svc-dark: #111111;
  --svc-card: #1a1a1a;
  --svc-gray: #888888;
  --svc-light: #e5e5e5;
  --svc-border: rgba(255, 255, 255, 0.1);
  --svc-radius: 16px;
  --svc-radius-lg: 24px;
}

.seo-service-page .content-max-width {
  padding: 0 !important;
}

#seo #inso-page-content,
#seo #main-page-content,
#seo #main-content {
  background-color: var(--svc-black);
}

#seo #main-page-content {
  opacity: 1;
}

#seo #main-page-content .content-row {
  justify-content: center;
  row-gap: 0;
}

#seo #main-page-content .content-row.full {
  left: 0;
  margin-left: 0 !important;
  width: 100%;
  max-width: 100%;
  padding-left: 0;
  padding-right: 0;
}

#seo #main-page-content .one_full {
  display: block !important;
  width: 100% !important;
  flex: 0 0 100%;
  max-width: var(--svc-max);
  margin-left: auto;
  margin-right: auto;
  box-sizing: border-box;
}

@media (max-width: 1466px) {
  #seo #main-page-content .content-row.row_padding_top {
    padding-top: 80px;
  }

  #seo #main-page-content .content-row.row_padding_bottom {
    padding-bottom: 80px;
  }
}

@media (max-width: 767px) {
  #seo #main-page-content .content-row.row_padding_top {
    padding-top: 56px;
  }

  #seo #main-page-content .content-row.row_padding_bottom {
    padding-bottom: 56px;
  }
}

#seo .svc-seo-container {
  width: 100%;
  max-width: var(--svc-max);
  margin-left: auto;
  margin-right: auto;
  box-sizing: border-box;
}

#seo .svc-seo-section {
  width: 100%;
  border-bottom: 1px solid var(--svc-border);
}

#seo .svc-seo-section--alt {
  background-color: #0a0a0a;
}

#seo .svc-seo-section--flush {
  border-bottom: none;
}

#seo .text-gray {
  color: var(--svc-gray);
}

/* Hero — left aligned */
#seo #hero {
  position: relative;
  background-color: var(--svc-black);
}

#seo #hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse at center, rgba(255, 255, 255, 0.03) 0%, transparent 70%);
  pointer-events: none;
  z-index: 0;
}

#seo .svc-seo-hero-caption {
  align-items: flex-start !important;
  text-align: left !important;
}

#seo .svc-seo-hero-inner {
  width: 100%;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  text-align: left;
  box-sizing: border-box;
}

#seo .svc-seo-eyebrow {
  display: inline-block;
  border: 1px solid rgba(255, 255, 255, 0.2);
  border-radius: 999px;
  padding: 6px 16px;
  margin-bottom: 32px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--svc-light);
}

#seo .svc-seo-hero-title {
  left: 0 !important;
  width: 100%;
  align-items: flex-start !important;
  text-align: left;
  font-size: clamp(42px, 6vw, 96px);
  line-height: 1;
  letter-spacing: -0.04em;
}

#seo .svc-seo-hero-title .word-wrapper {
  display: flex !important;
  justify-content: flex-start;
  width: 100%;
}

#seo .svc-seo-hero-title .word-wrapper>span {
  text-align: left;
}

#seo .svc-seo-hero-row {
  display: flex;
  flex-direction: column;
  gap: 32px;
  align-items: flex-start;
  width: 100%;
  margin-top: 32px;
}

@media (min-width: 768px) {
  #seo .svc-seo-hero-row {
    flex-direction: row;
    align-items: center;
    gap: 48px;
  }
}

#seo .svc-seo-hero-sub {
  max-width: 36rem;
  text-align: left !important;
  align-items: flex-start !important;
}

#seo .svc-seo-hero-sub .word-wrapper {
  justify-content: flex-start;
}

#seo .svc-seo-hero-sub .word-wrapper>span {
  text-align: left;
  font-size: clamp(17px, 1.6vw, 20px);
  line-height: 1.65;
  color: var(--svc-gray);
  font-weight: 300;
}

#seo .svc-seo-hero-sub strong {
  color: #fff;
  font-weight: 500;
}

#seo .svc-seo-btn-outline {
  flex-shrink: 0;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 28px;
  border: 1px solid #fff;
  border-radius: 999px;
  color: #fff !important;
  font-size: 15px;
  font-weight: 500;
  text-decoration: none;
  letter-spacing: 0.04em;
  transition: background 0.25s ease, color 0.25s ease;
}

#seo .svc-seo-btn-outline:hover {
  background: #fff;
  color: #000 !important;
}

#seo .svc-seo-btn-primary {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 16px 36px;
  background: #fff;
  color: #000 !important;
  border-radius: 999px;
  font-size: 16px;
  font-weight: 700;
  text-decoration: none;
  transition: transform 0.25s ease, background 0.25s ease;
}

#seo .svc-seo-btn-primary:hover {
  background: #e5e5e5;
  transform: scale(1.03);
}

/* Section headings */
#seo .svc-seo-head {
  margin-bottom: 40px;
}

#seo .svc-seo-head.is-center {
  text-align: center;
}

#seo .svc-seo-head.is-center p,
#seo .svc-seo-head.is-center h2 {
  margin-left: auto;
  margin-right: auto;
}

#seo .svc-seo-head h2,
#seo .svc-seo-split-left h2 {
  font-size: clamp(28px, 3.5vw, 48px);
  line-height: 1.1;
  font-weight: 700;
  letter-spacing: -0.04em;
  color: #fff;
  margin-bottom: 16px;
}

#seo .svc-seo-head p,
#seo .svc-seo-split-left p {
  font-size: clamp(16px, 1.4vw, 18px);
  line-height: 1.65;
  color: var(--svc-gray);
  max-width: 640px;
}

#seo .svc-seo-split-left p+p {
  margin-top: 16px;
}

/* Split layout */
#seo .svc-seo-split {
  display: flex;
  flex-direction: column;
  gap: 40px;
}

@media (min-width: 1024px) {
  #seo .svc-seo-split {
    flex-direction: row;
    align-items: flex-start;
    gap: 64px;
  }

  #seo .svc-seo-split-left {
    width: 42%;
    flex-shrink: 0;
  }

  #seo .svc-seo-split-right {
    flex: 1;
    min-width: 0;
  }

  #seo .svc-seo-sticky {
    position: sticky;
    top: 140px;
  }
}

/* Cards */
#seo .svc-seo-card {
  background: var(--svc-dark);
  border: 1px solid rgba(255, 255, 255, 0.05);
  border-radius: var(--svc-radius-lg);
  padding: 28px 32px;
  transition: border-color 0.25s ease;
  height: 100%;
  box-sizing: border-box;
}

#seo .svc-seo-card:hover {
  border-color: rgba(255, 255, 255, 0.2);
}

#seo .svc-seo-card h3,
#seo .svc-seo-card h4 {
  font-size: 20px;
  font-weight: 700;
  color: #fff;
  margin-bottom: 12px;
}

#seo .svc-seo-card p {
  font-size: 14px;
  line-height: 1.65;
  color: var(--svc-gray);
  margin: 0;
}

#seo .svc-seo-card strong {
  color: #fff;
}

/* AI grid */
#seo .svc-seo-ai-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
}

@media (min-width: 576px) {
  #seo .svc-seo-ai-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

#seo .svc-seo-ai-icons {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 24px;
}

#seo .svc-seo-ai-icons svg {
  width: 40px;
  height: 40px;
  flex-shrink: 0;
}

/* Process */
#seo .svc-seo-process-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 32px;
  text-align: center;
}

@media (min-width: 768px) {
  #seo .svc-seo-process-grid {
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
  }
}

#seo .svc-seo-process-num {
  width: 64px;
  height: 64px;
  border-radius: 50%;
  border: 1px solid rgba(255, 255, 255, 0.2);
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 24px;
  font-size: 24px;
  font-weight: 700;
  color: #fff;
}

#seo .svc-seo-process-num.is-active {
  background: rgba(255, 255, 255, 0.1);
  border-color: rgba(255, 255, 255, 0.35);
}

#seo .svc-seo-process-step h3 {
  font-size: 20px;
  font-weight: 700;
  color: #fff;
  margin-bottom: 12px;
}

#seo .svc-seo-process-step p {
  font-size: 14px;
  line-height: 1.65;
  color: var(--svc-gray);
  margin: 0;
}

/* Challenges */
#seo .svc-seo-challenge-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
}

@media (min-width: 768px) {
  #seo .svc-seo-challenge-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

/* Services 2x2 */
#seo .svc-seo-services-title {
  font-size: clamp(32px, 4vw, 56px);
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 1.05;
  color: #fff;
  margin: 0;
}

#seo .svc-seo-services-title.is-muted {
  color: var(--svc-gray);
  margin-bottom: 48px;
}

#seo .svc-seo-services-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px 48px;
}

@media (min-width: 768px) {
  #seo .svc-seo-services-grid {
    grid-template-columns: repeat(2, 1fr);
    column-gap: 48px;
    row-gap: 56px;
  }
}

#seo .svc-seo-service-rule {
  height: 1px;
  width: 100%;
  background: rgba(255, 255, 255, 0.1);
  margin-bottom: 24px;
  transition: background 0.25s ease;
}

#seo .svc-seo-service-item:hover .svc-seo-service-rule {
  background: rgba(255, 255, 255, 0.4);
}

#seo .svc-seo-service-item h3 {
  font-size: 24px;
  font-weight: 700;
  color: #fff;
  margin-bottom: 16px;
}

#seo .svc-seo-service-item p {
  font-size: 15px;
  line-height: 1.65;
  color: var(--svc-gray);
  margin: 0;
}

/* Metrics */
#seo .svc-seo-metrics-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
}

@media (min-width: 768px) {
  #seo .svc-seo-metrics-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

#seo .svc-seo-metric {
  text-align: center;
  padding: 32px 24px;
}

@media (min-width: 768px) {
  #seo .svc-seo-metric:nth-child(2) {
    border-left: 1px solid var(--svc-border);
    border-right: 1px solid var(--svc-border);
  }
}

@media (max-width: 767px) {
  #seo .svc-seo-metric {
    border-bottom: 1px solid var(--svc-border);
  }

  #seo .svc-seo-metric:last-child {
    border-bottom: none;
  }
}

#seo .svc-seo-metric h4 {
  font-size: clamp(36px, 5vw, 48px);
  font-weight: 900;
  color: #fff;
  margin-bottom: 16px;
  letter-spacing: -0.03em;
}

#seo .svc-seo-metric p {
  font-size: 17px;
  line-height: 1.5;
  color: var(--svc-gray);
  margin: 0;
}

/* Value cards */
#seo .svc-seo-gradient-text {
  background: linear-gradient(90deg, #fff, var(--svc-gray));
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

#seo .svc-seo-lead {
  font-size: 20px;
  font-weight: 300;
  line-height: 1.6;
  color: var(--svc-gray);
  max-width: 28rem;
}

#seo .svc-seo-value-stack {
  display: flex;
  flex-direction: column;
  gap: 32px;
}

#seo .svc-seo-value-card {
  background: var(--svc-dark);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: var(--svc-radius-lg);
  padding: 32px;
}

#seo .svc-seo-value-card h4 {
  font-size: clamp(32px, 3.5vw, 48px);
  font-weight: 900;
  letter-spacing: -0.04em;
  color: #fff;
  margin-bottom: 16px;
}

#seo .svc-seo-value-card p {
  font-size: 16px;
  line-height: 1.65;
  color: var(--svc-gray);
  margin: 0;
}

/* FAQ */
#seo .svc-seo-faq-wrap .svc-seo-head {
  margin-bottom: 48px;
}

#seo .svc-seo-faq-list {
  max-width: 760px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 16px;
}

#seo .svc-seo-faq-item {
  background: var(--svc-dark);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: var(--svc-radius-lg);
  padding: 24px 28px;
  transition: border-color 0.25s ease;
}

#seo .svc-seo-faq-item:hover {
  border-color: rgba(255, 255, 255, 0.2);
}

#seo .svc-seo-faq-item h3 {
  font-size: 18px;
  font-weight: 700;
  color: #fff;
  margin-bottom: 8px;
}

#seo .svc-seo-faq-item p {
  font-size: 15px;
  line-height: 1.65;
  color: var(--svc-gray);
  margin: 0;
}

/* Cities marquee */
#seo .svc-seo-cities-row {
  overflow: hidden;
  position: relative;
}

#seo .svc-seo-cities-row::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent, rgba(17, 17, 17, 0.3), transparent);
  pointer-events: none;
  z-index: 1;
}

#seo .svc-seo-cities-label {
  text-align: center;
  text-transform: uppercase;
  letter-spacing: 0.25em;
  font-size: 12px;
  font-weight: 600;
  color: var(--svc-gray);
  margin-bottom: 40px;
  position: relative;
  z-index: 2;
}

#seo .svc-seo-cities-marquee {
  overflow: hidden;
  opacity: 0.85;
}

#seo .svc-seo-cities-track {
  display: flex;
  width: max-content;
  animation: svc-seo-cities-marquee 30s linear infinite;
}

#seo .svc-seo-cities-group {
  display: flex;
  align-items: center;
  gap: 32px;
  padding-right: 32px;
  white-space: nowrap;
}

#seo .svc-seo-city {
  font-size: clamp(3rem, 10vw, 8rem);
  font-weight: 900;
  letter-spacing: -0.04em;
  text-transform: uppercase;
  color: #fff;
  line-height: 1;
}

#seo .svc-seo-city.is-outline {
  color: transparent;
  -webkit-text-stroke: 1px rgba(255, 255, 255, 0.2);
}

.seo-service-page .hero-subtitle.svc-seo-hero-sub {
  position: relative !important;
  transform: unset !important;
}

@keyframes svc-seo-cities-marquee {
  from {
    transform: translateX(0);
  }

  to {
    transform: translateX(-50%);
  }
}

@media (prefers-reduced-motion: reduce) {
  #seo .svc-seo-cities-track {
    animation: none;
    flex-wrap: wrap;
    justify-content: center;
    width: 100%;
    gap: 16px 32px;
  }

  #seo .svc-seo-cities-group[aria-hidden="true"] {
    display: none;
  }
}

/* CTA */
#seo .svc-seo-cta {
  text-align: center;
  max-width: 720px;
  margin: 0 auto;
}

#seo .svc-seo-cta h2 {
  font-size: clamp(36px, 5vw, 72px);
  font-weight: 900;
  letter-spacing: -0.04em;
  color: #fff;
  margin-bottom: 16px;
}

#seo .svc-seo-cta p {
  font-size: clamp(17px, 1.5vw, 20px);
  font-weight: 300;
  color: var(--svc-gray);
  margin-bottom: 32px;
  line-height: 1.6;
}

@media screen and (max-width: 1408px) {
  .seo-service-page .content-max-width {
    max-width: 1000px !important;
  }
}

@media screen and (max-width: 1024px) {
  .seo-service-page .content-max-width {
    padding-left: 24px !important;
    padding-right: 24px !important;
  }

  #seo .svc-seo-cities-row {
    padding-top: 30px !important;
    padding-bottom: 30px !important;
  }
}

@media (max-width: 767px) {
  #seo .svc-seo-btn-outline {
    width: 100%;
    justify-content: center;
  }
}