When you are planning to build a mobile app, one usually faces a tough time on deciding whether to build it for an iOS or an Android platform.
In this blog, we are listing down a few factors that will help you make the better decision.
- Building an App for Android or iOS Depends on Your Audience
- Making an App for iOS is Faster and Less Expensive
- Revenue Models
There is no better indicator of the platform you should build on than the current visitors to your site. Unless you literally launched your company’s website last night, you should be able to use your web analytics tools to see a breakdown of your website traffic and determine from which platforms users are accessing your website. Ultimately, you’re trying to reach the highest segment of your current or potential customers through the implementation of your app.
It’s faster, easier, and cheaper to develop for iOS — some estimates put development time at 30-40% longer for Android. One of the main reasons why iOS is easier to develop for is because of the code. Android apps are generally written in Java, a language that involves writing more code than Swift, Apple’s official programming language.
Once you understand who your target audience is, you have to examine the demographics of Android and iOS to determine which platform best fits your app. Android is the most used mobile operating system in the world, but just because it’s used by more people, doesn’t mean it is what your target audience uses. Android has a much larger proliferation in developing countries in Asia, Africa, and South America. But in developed countries, such as the United States, the United Kingdom, and Canada, iOS is in the lead. If your app is built for the global community, such as a messenger app or a new web browser, then you may want to choose Android as it has worldwide appeal.
App development and maintenance is expensive, and chances are that you are hoping to make money from your creation. That is where revenue models come into the picture. Your revenue plan can have a great impact on your starting platform. If you want to start with a free app and monetize it later, or you plan on supporting your app with ad revenue, Android may be the better fit. However, if you want to charge for your app, then you will have better luck with iOS.
It may seem obvious that Android has more app downloads than iOS. Android vs iOS apps revenue comparison may look more attractive to you, but the point is that Android apps raise more money from ads. More downloads mean more users. More users mean more profit from ads. It’s as simple as that!