Facebook business platform has become increasingly complex, giving publicists more choices to contact new audience groups and remarket to previous website visitors. Be that as it may, with such a significant number of various choices, it tends to be troublesome for promoters to make sense of which Facebook Ad campaign is best for any given objective.
The Facebook Ad Types: What Are Your Options?
1. App Engagement
Application engagement ads are intended to display ads inside an application among your present target group or highlight app features before acquiring new users.
2. App Installs
While app engagement ads are expected to feature particular highlights to drive in-application commitment, app install ads are centered around producing new clients. Rather than rolling out particular highlights, promotions based on introducing the app will probably highlight the application main purpose and fundamental usefulness.
3. Brand Awareness
Sooner or later, you might need to utilize Facebook advertisements to uncover however many individuals as would be prudent to your brands name and items. If that the case, use the brand awareness Facebook ad objective.
Facebook brand awareness ad type could, in fact, be utilized for any campaign. In any case, it intended to be utilized for remarkable content that drives brand awareness by luring Facebook clients who are looking on their news feed. For brand awareness campaigns, do not only consider ROIs in the form of revenues. Rather, focus on making an amazing product with quality communications that make potential clients who see the need to know more about your brand.
4. Store Visits
While some brand awareness campaigns are intended for reaching broader audiences, other businesses may be centered around gaining clients in a particular location.
Store visit ads enable you to make campaigns that target clients in a particular geographic area. In the event that you have various locations, you can utilize the same creative template and target audiences who are within your targeted locations, as well.
To use the store visits ad type most effectively, Facebook requires you to drop pins at your targeted areas in and around your store location.
5. Local Awareness
Regardless of whether you have another store opening or simply need to boost awareness for one of your store existing locations, utilize the local awareness ad type to drive brand awareness in particular geographic areas. This ad type is to a great extent the equivalent as brand awareness ads but will be more oriented and targeted via location than larger overarching audiences.