Instagram is a huge market space. If it’s users made up a country, it would be the third largest in the world.
Large and active groups create opportunities for customers but also heightens competition and makes it a challenge for brands to get users to engage with them.If you are not a public figure or an actor it becomes very important to create brand awareness by gaining more followers and engagement.
Wondering how can you do that?
Don’t you worry. Below mentioned are 7 ways on how you can gain more followers on Instagram.
- Complete your Profile :
We all stalk Instagram profiles before following them and an incomplete profile is a foolproof way to disengage with your customers, thus it is necessary to complete your brand profile.Making sure you add useful details about your brand, an eye - catching profile picture and a quirky bio along with your website or a designated landing page in it is the right thing to do.
- Introduce your Brand to Instagram Stories :
Instagram Stories have become a big deal in 2018 as it a key to engage with your followers and non-followers .
Stories help you fetch more organic reach as compared to your daily post. It is necessary to update your stories on regular intervals to be on top of the list.The best way to make your story appear in a public story page is by hashtagging your Instagram story and adding the location to it.
- Use Relevant Hashtags :
You can be optimistic with relevant hashtags as well as genetic ones because of the volume of posts that come up with the hashtag.Because Instagram users search hashtags to find products and services near them. It is very crucial to do some hashtag research and discover relevant and most used hashtags related to your brand that will attract followers.
- Advertise on Instagram :
Rather than only reaching your followers and those searching for your hashtags, Instagram ads enable you to target relevant customers. Marketing your business on Instagram is about building a quality or relevant audience who can benefit from your brand. Being patient and putting in consistent effort, will reward your brand with a strong social media presence and sustained growth.
- Testimonials :
Testimonials or User Generated Content create a huge impact when marketing your brand as it creates social proof. Reach out to influencers who are willing to talk about your services or take pictures of your product and post it on their feed as it helps create brand awareness and gain more followers.
- Post Useful Content :
Posting useful content is one of the classic ways of building followers on Instagram.
Posting attractive, interesting, informative, and useful content gives customers a reason to follow your brand. This is a long-term strategy. It requires consistent effort to have an active account.
- Host Contests :
Nothing attracts likes, comments, and followers like contests, coupons, and giveaways do. Offer people an opportunity to “win” a product or a discount coupon for your services by entering a contest simply by liking and sharing your photo or by following you. Many successful brands use this technique to increase their Instagram followers, and increase brand visibility.