As a real estate digital marketing company, we observed on several occasions that real estate builders & developers websites failed to rank in the google and other search engines. Also, many digital marketing companies failed to attract traffic for real estate websites due to improper SEO strategies & techniques.
Unknowingly or ignorantly, real estate builders & developers may not focus on the SEO of their websites. Although they might spend a bomb on Pay Per Click (PPC) and advertising to generate ample leads, they ignore what SEO and its advantages offer without even spending a dime.
In this article, we share some techniques and strategies to scoop up the benefits of SEO to boost website traffic for real estate clients:
Your real estate website needs to be attractive and responsive because the landing page creates a lasting impression on a user’s mind. Each page of the website must include the title, description and the alt tags from the SEO point of view. A page describing a project must include the 360° videos of the property along with informative and crisp articles giving concise information about its USPs.
- Local Keywords
Keywords assume immense importance in the world of SEO, irrespective of the topic/field the website provides information about. Since real estate is all about location and price, real estate developers must make sure that they include location-based keywords in their websites so that the website pops up when a user does a location-specific search of the web.
Content is definitely the kingmaker. Each page of the website must include at least 300+ words of unique content. Do not forget to incorporate healthy target keywords while creating the content for the website.
The most recent evolution in the SEO cycle is called as the Schema markup. It is a form of microdata that, when added to your real estate website, produces improved description (like snippets) that appears in the search results of Google. So the next type a user searches for a real estate website, the enriched schema markup code will lead him/her straight away to your website!
- Local Directories Listing
Have a real estate website? Want it to reflect better when a user searches for location-specific homes? Then you should include the local listings for enhanced results. Local listing sites help users to better locate the local real estate projects which are specific to a region.
- Blogs & PR
Updating your real estate website with relevant blogs not only helps you keep it active but also allows you to share resourceful content with your target audience. Google, too, rewards active sites. Moreover, you can share your blogs and press releases with local PR sites to promote your latest realty projects. All of this helps to get windfall traffic to the website.
- Social Media
Always keep sharing your blogs, videos, and project details by regularly posting them on social media platform to create a healthy engagement with your followers, as social media is the largest source of referral traffic for many sites.