Facebook engagement refers to any action that somebody performs on a Facebook page. This may embrace feeling a post, exploit a comment, sharing one among your updates, clicking a link, viewing a video, etc.
Engagement is a vital a part of any Facebook selling strategy because it will result in higher organic reach, that successively will drive traffic to your site—or even boost sales for your business.
Read on for six sensible tips for driving engagement on Facebook.
- Choose The Most Effective Posting Times and Frequency
To get your audience to interact with your content, you have to post it during the times they’re most likely to be using the platform. Perfecting the timing of your social media posts can have a positive impact on engagement.
Know that Facebook’s complicated News Feed algorithms will make it laborious to induce the temporal arrangement correct. However, it’s still attainable to extend your probabilities.
- Share valuable content
Create and share content that meets these five criteria.
- It is helpful to the audience
Are you actually solving their problem (“this is how you increase your sales”) or masking product information as advice (“how to increase your sales = book a demo with our sales team”)
- It is rooted in specific, tangible, and real customer problems
Saving time on social media is not a problem. But spending four hours trying to create social media performance reports for your boss in Excel is.
- It delivers on its promise.
You know the problem (customer wants to drive sales) but does the advice actually show them how to solve it? To make the customer successful, your advice needs to provide concrete steps that helps them solve their challenges.
Is it actionable?
After reading the content, what can the reader go and immediately apply to their business? You are proud to share it. Is it something you’d share with your friends?
- It is helpful to the audience
- Learn from your successes and failures :
Track your performance, understand what worked, and continue this practice. Confirm what is unsuccessful, and alter your strategy consequently.
The great factor concerning Facebook is that you simply don’t get to be a seasoned merchant to trace what worked.
Case in point: Dr. Mark Sutor, a dentist, began creating Facebook Live videos to give average people actionable information on what to do with various dental issues. With no sizable budget or fancy effects, Dr. Sutor succeeded in getting thousands of views for his videos. With a customer base of approximately 5,000 at most, reaching that many people is significant for business.
- Use compelling visuals :
Visuals enrich your content and facilitate it to stand out on heavily cluttered News Feeds. Your audience is formed of visual creatures, so using images, graphics, and the like is a no-brainer.
An analysis of more than 100 million Facebook updates over a three-month period revealed that updates with images enjoyed 2.3 times more engagement than those without, according to a BuzzSumo study.
By simply including an image in a post, there is a possibility of at least doubling the engagement. That means double the number of comments, likes, and shares.Adding images to your content is a quick way to get more engagement.
- Ask your audience questions :
Remember that one among the first types of engagement is comments from your audience. This is perhaps the most straightforward way to boost engagement since you’re encouraging responses.
Facebook itself recommends that you just raise your audience questions, that is what it terms as an example of an unjust post to extend engagement:
“Share articles or blogs from your web site, give links to your news report sign-up kind, raise your fans to answer a matter or give their opinions within the comment section of your post.”
- Drive traffic to your Facebook page from alternative sources
Send the audience that interacts with you on alternative social channels to your Facebook page. You could simply include a link to your Facebook page within a tweet or include it on your Instagram bio.
Another option is to show your Facebook page on your blog. There are various WordPress plugins that let you show your page and some of the posts right on your blog. Naturally, your ardent readers who enjoy your content will be curious about visiting your Facebook page, too.
Include a strong call to action to increase the conversion rate of those clicking back to your Facebook page.