In this ever-growing realm of the internet, digital marketing's hold is getting stronger with each passing day, and the benefits of digital marketing cannot go unnoticed. With this said, the real estate realtors are also picking up pace and curating real estate digital marketing campaigns to reach their goals and target audience. Viral content is a contemporary puzzle in the world of social media. It has become very typical for digital content to go viral on platforms such as Instagram, Facebook, WhatsApp, etc.
Let's Go Viral With Digital Marketing
When it comes to viral material, there is always an unexplained amount of chance and time. Still, for the most part, any amazing viral social media post requires a perfect combination of attention to detail, planning, and research. A solid premise, quality content, and an awareness of what your audience wants to see are the three most important components of any viral content. Infographics are by far said to be the most popular sort of content to be shared.
Here are some tips you can refer to make your real estate marketing campaign go viral-
Create An Visual Appeal
Can you imagine the value of a video if a static image is said to be equal to a thousand words? In recent years, many industry professionals have recommended creating and releasing video content throughout social media networks to enhance engagement and the chances of material becoming viral. The secret to a good video is to rapidly attract viewers with a compelling topic or attention-grabbing thumbnail design and then to end the video before it starts to become dull and the audience leaves. Complex topics are easier to grasp with the audio-video format. This is extremely valuable in today's society. Realtors can put up video content of the properties they are selling. These videos can be property tours, customer testimonials, and much more. In this era where everything is judged on how it looks, presentation is also an essential aspect of the said videos. This will also make the person stay on the page for a more extended period of time and maybe check out the other content also.
Avoid Predictability
The trends on social media pick up faster than a lightning bolt. Many routes that are used revolving around the same idea become absolute long before the marketers realise it. In digital marketing for realtors, the engagement criteria are the same as what peer industries do. Sticking to the trends is excellent, no doubt. However, repetitive communication skip rates, which is not a good sign. Digital marketing enables you to track the performance and age of a particular route. This helps you understand and gauge the right moment to pick the theme of your content. One of the most recent examples is Cred's approach to its TV commercials. The first campaigns were successful and professional composers, dancers, and actors got rejected in auditions. Just after that, they released a video of cricketing legend Rahul Dravid yelling at people, something entirely unlike his behaviour. The campaigns caught massive attention and were viral like wildfire. Campaigns like these have a great recall memory in the minds of the consumers.
Try To Be Relatable
Rel relatability is one of the most common reasons for a viewer to pause and look at your content. 'Oh, that is something I have experienced' is the reaction you want to create. Relatable content has been the leading in recency. The market comes across every kind of product, so their experiences are diverse. So there is an enormous scope of relatable content to decode in every industry. Concerning real estate, home buying is a process that lasts for a considerable period, and almost every individual goes through it once in their life. This also opens the doors to many experiences for home buyers. A real estate marketing campaign that is specific to moments for the audience can be a potentially viral piece of content. The key is to analyse consumer behaviour here. Understand what your audience is experiencing. Follow hashtags, and read comments to understand what they talk about. Talking about the results, eventually, a brand talking about common grievances may come off as empathising, which is a big win for any brand.
Add An Emotional Hook
Once you have the audience's attention, you must deliver on the feeling or knowledge. At this point in time, the internet is flooded with cat videos that go popular because they make people feel something - a brief break from the chaos of the world. People are more willing to share information with individuals around them when they are affected emotionally. It doesn't matter if you got them angry, enthusiastic, sad, or happy; what matters is that you made them feel something. Just remember, realtors need to stay on the positive side of these emotions. The most current trend in online material is toward honesty, which acts as an emotional hook in and of itself. Content is effective because consumers respond and relate to it, and they believe that their network will as well. This is how viral content spreads. House-hunting is an emotional process at the end of the day. It can be effortless for realtors to create content with an emotional hook to it.
As online competition heats up in command of digital marketing, getting things to go viral is more vital than ever. Even better, merely becoming viral once can have a multiplier impact. All of those new consumers may become repeat customers and help spread the word about your brand. As a result, developers, builders, and realtors must treat this chance with urgency. If the brand can follow the steps outlined above, the content has the potential to go viral, and they will be in a better position to observe the market grow. Digital marketing is one of the most effective ways to reach your target audience, and viral content will make it much more manageable.
