As an e-commerce marketer or entrepreneur, you are always looking for new ways to drive traffic and sales to your store. Some sales channels prove profitable and others don’t, the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.
Mentioned below are a few ways to increase your e-commerce traffic and sales.
- Site Navigation :
Your site navigation is everything. If your users can find what they want in the shortest time possible, they are more likely to buy something. They are also more likely to return to your site when they want something else.
Any improvement to your site navigation will have a dramatic effect on the user experience and your business objectives.
- Display Icons that show your Website is Trustworthy :
Nobody will want to shop on your e-commerce site if it appears sketchy or otherwise untrustworthy.One of the first things you need to do is make sure your website is secure.
- Product Copy and Product Images :
The advertising industry has known for decades what great copy and images can do for sales.
Product images in an e-commerce environment are super-important, where the customer is buying from their laptop or mobile, they are not getting to see it and touch it in-store. So they need to find the confidence to buy, and this often starts with the images.
- Seeking Reviews :
People trust an online review as much as a personal recommendation.
Make it part of your process. For online retailers it can be quite simple to set up automated emails after shipping, asking for feedback and reviews. Ask for reviews on your site, on your Google My Business listing, Facebook, and other relevant online review sites.The markup will give you the opportunity to score the gold stars in Google’s search results.
- Upselling :
Convincing someone to visit your site and purchase something requires a lot of hard work, so you want to make it worth your while.One way to increase sales is to suggest a product that complements the one customers are about to buy.
- Install and Monitor Google Analytics :
Google Analytics is free and will help you understand how your customer navigates through your site as well as the behaviour and navigational journey of the user.
It will also help you understand where potential customers lose interest and leave your site, and how quickly they make a purchase.