Natural Link Building
For natural link building to work for your website, it is necessary to have link worthy content present on your site. It is important to publish great content on your website that will attract links from other websites. When someone will find your website they will read your articles and blogs and when they like it they will link it to one of their articles. This is known as natural link building. Content that is useful and easy to read help other readers willing refer it to their articles. This process is beneficial but you need to be patient as it takes enough time to gain readers to the website so that some of the readers share your content in their blogs or websites.
Optimize On-page content
Search engine optimization is really important for both Google search engine ranking as well as to improve your domain authority, so it is necessary to optimize all your on-page content properly, including your title tags, content present on your website and image alt tags. Additionally, include your main keywords in the content, and keep all your links short and relevant.
Internal linking is when links that go from one page of your website to a different page on the same website. They are built for simple navigation through your site for the visitors. Internal linking helps reduce the bounce rate ( Average time spent by a visitor on your site). You can also link it to your older posts which will make your content even more captivating and informative. But make sure you link it to old post only if the content is related to each other. This will help search engines bots to find the site's content and can easily crawl them. Internal linking helps both users and search engines to navigate your website properly. Also, one important thing to take care is every internal link should be a do-follow link.