1. Stay consistent
If you were already advertising on Facebook you should hold your new campaign. You should reduce the new campaigns that you put up. Facebook has informed their user that due to staffing changes due to the pandemic the social media giant is developing an automated way that could help your ad campaign run as normal. Until the automated AI is ready to be used Facebook recommends that you rerun your old advertisements. A social media marketing company in Mumbai could rerun your campaign for you as the rerun wouldn’t be liable for a check again to run the campaign.
2. Build brand awareness
It is a well-established fact that a social media marketing company in Mumbai can help you build brand awareness among consumers. The social media marketing company in Mumbai will be most effective now. With most people stuck at home, it is obvious they would resort to online services to fulfill their needs. The internet service providers have noticed up to 20% growth in their usages by consumers. Due to this increase in online space, you could effectively reach out to your consumers. Building brand awareness is easier now. The saying stands true after all; there is a silver lining to black clouds.
3. Find new leads
Various social media platforms have various tools that enable businesses to generate leads. If your business is service-based and local in nature chances are you use emails to reach out to customers. You try to engage with your consumers through newsletters. COVID-19 could be the saving grace for you and would help you change your marketing strategy. Social media marketing companies in Mumbai could help you develop and run advertisements on social media handles which could generate a lead for you. You can pique the interest of your consumer and help them engage with your business.
4. Focus on the remarketing campaign
Both Google and Facebook have tech in place that helps the remarket products that you were interested in. a social media marketing company in Mumbai could help you run a remarketing campaign on Facebook and Google. The remarketing campaign helps you get back the customers that have interacted with your business in the past. You could make them more interested by giving them lucrative offers like discounts on shipping or free shipping on your product.
5. Try new ads
One of the biggest advantages you have during this pandemic is that you can try different advertising strategies. Social media marketing companies in Mumbai could prepare different ads and analyze and calibrate advertisements. Because the people are at home it wouldn’t have an immediate negative effect on your business but you could get some valuable data. If your business has slowed down you can test the water by testing new advertising strategies. A social media marketing company in Mumbai could help you understand and make your advertising campaign a success.
You could reach out to your consumers just by using these points and being creative about it.