A significant number of organizations still believe that essentially having a strong social media presence, posting content on a consistent basis and connecting with fans, will positively affect the general ROI (return on investment) of a brand on its own.
While those elements of a social media strategy can absolutely help, there is another part of your effort that is equally important, and that's what this blog is all about.
How to make your own Social Media Funnel?
Begin with a Strategy.
Without a reasonable true objective, your social media marketing funnel will never be fruitful. Decide how social media will fit into your overall marketing strategy. Is your content intended to direct clients through the whole deals process? Or on the other hand, is it just intended to create awareness and bring new traffic to your landing page? Your responses to these inquiries should direct the sort of content you share, as well as when and how you share it.
Spotlight on a few Key Strategies per Platform.
It doesn't spread your social media marketing efforts too thin. Organize platform dependency on which ones your target audience really uses and how a specific platform fits into your funnel strategy. For instance, while Pinterest's 'Buy Now' button can take potential clients directly from attention to making a buy, this still most likely isn't the best place to promote a B2B software service. In case you're offering water bottles, solar chargers for cell phones or lace-up boots, be that as it may, this minor addition could fundamentally enhance your deals by helping clients go through the entire marketing funnel in a matter of minutes.
Monitor the Metrics that Matter.
Even when your social media content lines up with different stages of the marketing funnel, you can't take a 'set it and forget it' approach. You may be sure that your content will work; however, the best way to genuinely know is if you pay attention to your social media metrics. Attempting to spread awareness on Facebook? At that point, you would do well to watch your impressions and engagement statistics. Attempting to utilize social media ads to inspire clients to subscribe to your newsletter? Ensure you're following the number of clicks every advertisement produces, and the cost per click. By assessing the key metrics for each stage of the stage funnel, you can discover what works and tweak your content strategy to enhance your results.
While your social media funnel might be centered around one specific part of the sales process, that doesn't mean your guests will see things that way. For instance, your Facebook page may be essentially committed to spreading awareness for your item, but what will you do when somebody sends you a direct message requesting more information? Such a man has clearly moved into the consideration/assessment part of their purchaser's journey, and you would be advised to not leave them hanging! Just because a platform is primarily utilized for awareness, doesn't mean it can't help you during the rest of the funnel as well. Look for chances to guide clients at any phase of their journey.