What Is Google Webmaster Tools?
It is not really hard to figure from the name itself that Google Webmaster Tools is a set of tools for webmasters. Be that as it may, what you can be sure of is that this is an extremely valuable toolset that enables you to speak with Google and alter numerous parts of how Google sees your site, such as list the external and internal links to your site, modify the crawl rate at which Googlebot files your site, check the keywords clients use to land on your site, and in addition, the clickthrough rate for every keyword, see your site's statistics, and more.
One issue that requires a reference is the security concerns. Since you are giving Google full access to your site's details, you may be stressed over how they handle this information. While Google is a respectable organization and it isn't likely they will mishandle the information you are giving them access to, if privacy is the best worry for you, reconsider before letting Google (or any other statistics solution, for that matter) know about your site's mysteries.
In the event that you utilize Google Webmaster Tools together with Google Analytics, the outcomes will be far superior. You can get your Google Webmaster Tools information directly from Google Analytics, so in the event that you are as of now utilizing Google Analytics, with simply some more exertion, you could without much of a stretch incorporate it with Google Webmaster Tools as well.
Google Webmaster Tools To Use Daily
When you have confirmed your possession and have Google code set up on your webpage, you would now be able to begin getting a charge out of the benefits of Google Webmaster Tools. When you sign into your Google Webmaster Tools account, the first thing you see is the Dashboard:
Listed below are a few important sections from the dashboard.
Search Queries
The Search Queries section demonstrates the keywords that led users to your site.
This list demonstrates which keywords clients hunt down when they visit your site. It is ideal if this list coordinates the keywords you are optimizing, but very frequently, this list contains good keywords you were unaware of. For this situation, pick these great keywords and begin streamlining for them as well.
In the Search Queries section, you can likewise see the quantity of impressions and the number of clicks, which gives you a thought regarding the CTR for this keyword. All equivalent, a higher CTR implies the keyword is applicable, so you need to put some more efforts into this keyword. In any case, if you notice that because of your efforts, the CTR goes down, it is ideal on the off chance that you don't touch this keyword any longer.
Links
The second extremely helpful section of Google Webmaster Tools is the Links to Your Site section.
Here, you can see where your backlinks (internal and external) originate from, and also the pages they are linking to. Likewise, with other link checking tools, don't expect that each and every link to your site is shown. However, all things considered, this list of backlinks is helpful to check occasionally.
One of the advanced uses of the Links section is to repudiate links to your site you regard unsafe. Links from awful sites can hurt your rankings.
Crawl Errors
The Crawl Errors section demonstrates the mistakes Googlebot experienced on your site. The information you get is like what you get when you utilize the Spider Simulator and it indicates out of reach pages, missing pages, server blunders, and a wide range of issues that kept Google from accurately crawling your site. You likewise get some other crawl stats, (for example, the quantity of pages crept multi day) that are valuable to know.
Keywords
Similarly to the Search Queries section that also deals with keywords (yet it is the ones clients type to get to your site), the Keywords section likewise shows keywords. Notwithstanding, the thing that matters is that here, you see what keywords (and their criticalness) Google has found on your site. The two records (of keywords clients type and the keywords Google finds on your site) could be altogether different, which implies you are not improving on what your clients are looking for.
The Keywords section additionally allows you to see the theme of your site.
Sitemaps
The last section you can access from the Dashboard is the Sitemaps section. Here, you see the sitemaps of your site Google has found and the quantity of URLs in them. On the off chance that the sitemap found by Google is not quite the same as what you anticipated that it would be, you can present another sitemap for Google to utilize.
