The time span of one tweet’s usability is multiple times shorter than anything you post on Facebook. This makes it difficult to get your messages to stick and have an effect. It's quite easy to get lost in the crowd. That is the reason your tweets and Twitter marketing methods need to pack a punch to inspire individuals to make a move and focus on you or your brand.
Listed below are 6 twitter marketing tips that will help your brand stand out.
1. Choose the Right Handle
Your Twitter handle is supposed to be recognizable, easy-to-recall, and short enough for individuals to effectively tag you.
When someone tries to look through your name, they will use your handle to discover your page.
Keep your names predictable over every social media profile. On the off chance that you utilize a name that is unique in relation to your image or organization name, you may confuse the followers or make your page hard to discover.
2. Optimize Your Bio to Showcase Your Brand Personality
Your Twitter bio is a 160-character location to grandstand your organization directly under your profile photograph. You have to make an amazing one. Furthermore, it doesn't need to be very difficult. Simply disclose your identity to the world in a couple of short, sweet sentences. Brag a little but keep it accurate and let everyone know who your brand is.
3. Tweet During Peak Hours
There are some days of the week or times of day when users are comparatively more active on Twitter, which means they'll probably connect with your posts. By figuring those hours and days and posting amid them, you'll acquire impressions, boost engagement, and get huge amounts clicks.
4. Keep a Hashtag Use to a Minimum
It is always important to use the right kind of hashtags and not overuse them. Make sure that the hashtags you use are relevant to your content and also find out the most popular hashtags by using twitter analytics.
5. Add Images to Your Tweet to Increase Retweets
As we all know humans are visuals creatures, it is always a good idea to add images to your tweets. This will get you more shares and likes compared to the tweets without images. Keep in mind to use images that are relevant and high quality.
Images are not the only thing to focus on; you may also use videos.
6. Create Polls to Interact With Followers
One of the simplest ways to gain more engagement is by using Twitter Polls. All you got to do is click on the same button that you always click to tweet and then click on the poll icon at the bottom of the screen.
Polls let you conduct market research, gain feedback, and initiate conversations with people.