SEO is like a resume. You polish it so you have your best foot forward. - Matt Cutts, Google.
In simple terms, Search Engine Optimization (SEO) is any activity undertaken to lift the ranking of a website on Search Engine Result Pages (SERPs).
SEO is tough but it is not impossible. To rank on the first page of Google is an uphill task. But when you will learn the top five gems to nail your brands or companys search rankings via SEO through this article, the battle for the first spot will be as easy as pie.
- Content conquers it all
Create unique and rich content that value adds an end user. Have a blog that is updated with fresh and juicy content. Search engines are always on the lookout for such websites. Helpful content improves dwell time and hikes your ranking. Rich content attracts 3x leads compared to outbound marketing and cuts cost as well. More the content, more the opportunity for social sharing and more users flocking to your page.
- Link building is the key
When one webpage links to another, a backlink is generated. Declared a significant ranking factor by Google, links from trustworthy websites can push up your search engine position. Backlinks are like an upvote for your website, informing search engines that your webpage is relevant and resourceful for other websites. Opt for only quality links. Avoid spam sites.
- Multimedia to rule the roost
Images, videos, audio-visual, slideshows, podcasts, audios, and much more. Harness their potential to skyrocket your position dramatically. Websites with interactive multimedia have a tremendous possibility to plop on the higher spot on SERPs. Also, there is superior user attention and information retention. Just videos possess the potential to double website conversion rates.
- A kickass & responsive design
Time and tide wait for no man. Likewise, a user does not wait for websites that are not responsive. Nearly 75% of users prefer mobile-friendly websites. Moreover, mobile devices drive 60% of the internet traffic. Websites with mobile compatibility and optimized page speed diminish bounce rates and increase page views.
- The final knock: Off-page optimization
Off-page SEO is the activity undertaken to boost your ranking but outside of your website. Sharing your content on social media and social bookmarking platforms, like Reddit, redirects quality users to your website, a cue to search engines to make you the numero uno. Other ways of off-page optimization are posting replies on forums, participating in Q&As, guest posting, and content submissions.