Types and Importance of Visual Content in Digital Marketing

If you are going to set out on a content marketing campaign, you have to know precisely what will invigorate online growth and engagement. The text-based substance is always going to be an integral part of marketing, yet to extremely set yourself apart in the digital era, visual content must do an essential job in all of your efforts.

When you consider that 65% of individuals are visual learners, 90% of data that goes to the brain is visual, and presentations with visual assistants are 43% more enticing, it bodes well to utilize content types which individuals have an intrinsic mental reverberation with. Here are 5 kinds of visual content which will take your marketing effort to another level.

  1. Images
  2. When you split up a collection of text with some convincing pictures, individuals are more disposed to finish reading what you have written (provided that the pictures are high quality and logically relevant). It is preferable to utilize original pictures or ones taken by you, as this includes a much-wanted individual touch to your campaign. High quality, attractive pictures are frequently costly to buy or time-consuming to create.

  3. Videos
  4. Videos are extraordinarily valuable for displaying common problems and, after that, showing the solution that your item can offer. While there are significantly less expensive types of visual content accessible, an incredible video fills in as additional clout for your campaign by showing that you are set up to go the extra mile for quality. One study showed that including a video on a landing page increased conversions by 86%.

    There are various sorts of videos that can enhance your business; you could think about how-to videos, animated explainer videos, demonstrations or customer testimonials. Whatever your choice, it is essential that the recordings are consistent with the general style and ethos of your brand.

  5. Memes
  6. Making your very own meme is an incredible method to inspire positive feelings and set yourself apart from your competitors. Right off the bat, you should decide whether memes are suitable for your niche and regardless of whether they will increase genuine engagement with your audience. In the event that your brand resounds with a more youthful statistic, at that point, you have your answer! Another unique benefit of memes is that they enable you to make in-jokes about your industry, or, in other words, make individuals laugh and build a community around your brand.

  7. Presentations
  8. Gone are the days when presentations were just used at boardrooms. You can now share your presentations with everyone in the world via sites like SlideShare. SlideShare enables you to inform and communicate with your audience, no matter what device are they utilizing. Presentations perform similar to infographics, with a large focus on design and colour, thereby attracting the reader into texts. In the off chance that your topic is too lengthy to be appropriate for an infographic, a well-designed presentation will play well at keeping individuals engaged in your content.

  9. Screenshot
  10. With a screenshot, you can provide your audience with an inside tour of the items and services that you offer. This enables the audience to have a direct perspective towards your services and functions, and you can even incorporate some marketing copy or user-generated content to boost your credibility.