Educate rather than Sell. Educating is far more powerful, more trustworthy and more relevant to website visitors than pure selling or even traditional marketing content.
Education means that you have thought about their situation and can anticipate the questions they may have. It also means that you understand who they are.
1. It adds value to your website
In some cases, it even makes sense to put more effort into promoting your blog content than the parts of your website you might instinctively consider more important. This is because blog posts are so much easier to promote due to their highly “social media friendly” nature – especially if you add a nice little social sharing widget in each of your posts. Visitors that enjoy your content are likely to share it with their friends on Facebook, Twitter, and other popular social networks.
2. Boost Search Engine Optimization-Search engines love fresh content
What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS)
3. Connect People to Your Brand
Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
4. Develop Relationships With Potential And Existing Customers
Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
5. Blogs are Long-Term
Once a blog is indexed in search engines it stays there, meaning your blog can still gain traffic and generate leads weeks, months and even years after. Don’t look for instant leads and hundreds of views, give your blog time to generate interest. Blog topics that are timeless will constantly generate more views month after month, so make sure to write about topics you know will be of interest to your target audience.
6. It Positions You As An Expert In Your Field
This is particularly important if the primary purpose of your website is selling some kind of product or service. People are more likely to buy something from someone they perceive to be highly knowledgeable about whatever they’re selling and about their niche as a whole. For example, would you rather set up your website with a hosting company run by someone you’ve never heard of or with a company that has an established track record of being run by experts in the web hosting industry? It could be as simple as a frequently updated blog detailing quick fixes to common server issues, or even some insightful commentary on the latest industry trends, expert content on any subject will inspire confidence in you and your brand – critically important if you’re looking to improve your conversion rates.
7. Supports Your Social Media Initiatives
It’s difficult to maintain an active social media presence without access to unique, high-quality content. Sharing other people’s content on social media is great, but at some point, you want to be directing those leads to your own site. As you share your blog posts on social media, you increase traffic to your business website a feat that would be much more difficult without highly-relevant, topical information such as that found in blog posts.
