1. Live TV, Reinvented
Live streaming is the development of live TV. The reasons why live TV had such a major effect was on the grounds that it brought viewers up-to-date, enlightening the audience with the content present. In spite of the fact that it is still popular since online streaming, TV memberships have been in decline.
Its decline can be attributed to the development of streaming, and particularly, to a move in the viewers behavior. The online video industry indicated that viewers believed that that they ought to be in charge to watch what they need when they need it.
While on TV, the content and accessibility are restricted, online streaming allows for interminable content available for free with its accessibility available on mobile devices. Despite the fact that viewers still have room schedule-wise requirement on live streaming, it is more adaptable than on TV. They can watch on their phones and, on the greater part of the occasions, they can likewise watch the recording of the live video later.
2. Beyond Live TV
One of the major reasons live streaming plays a vital role for brands and individuals is because of the number of interactions and engagement it offers. No other platform or marketing strategy offers that level of interaction. It also has the maximum amount of engagement of all content types.
For instance, Facebook lets viewers post their comments and it shows up live, automatically. There is an opportunity for the audience to interact with that person as well as the presenter to interact with them as well. This instant gratification creates a deep connection between the audience and the presenter. It also drives more audience to engage with your content in the hopes of reaching you.
3. The Human Aspect Of Live Streaming
The genuine interaction that live streaming allows creates a relationship with the audience. Videos on interest can not make a similar inclination on the grounds that there is less space for viewers to relate to the presenters.
The fact that a live stream is actually live conveys a human component to it. Anything can turn out wrong, whenever. On the off chance that presenters commit an error, falter or snicker about something, viewers see the genuineness and relate to them, unlike live TV news where anchors appear to be firm and emotionless. For what reason do you think individuals love to see them commit errors on live TV? It acculturates them and it is relatable.
Being relatable is critical for any content creator, despite the fact that it may be all the more challenging for brands since they have to demonstrate their human side without being "human". The identity of a brand should be tuned in to its clients.
When you think “why live streaming?”, have a go at the intuitive thought of “why NOT live streaming?”
4. Expand Your Reach as a Brand or Individual
One reason why live streaming can enable you to contact more individuals is because platforms will favor live content. For instance, on the off chance that you go live on Facebook, the shot of your followers seeing it on their newsfeed is higher than if you share a picture or a video on demand. YouTube will likewise support live video on its searches, as will numerous different platforms.
With increased exposure, you can create more leads for your business or get more followers for your own brand. Within social media, it is likewise simpler to motivate individuals to discover and share live videos. Since it requires quick action, they will have to share your content immediately so their friends can also see it.
Another motivation behind why live streaming is extraordinary to develop your crowd is its cost-viability. In the marketing scene, there are numerous successful approaches to contact individuals, yet most require huge speculations. In correlation, live streaming can be made on a shoestring spending plan and, as yet, bring extraordinary outcomes.