Here are a few reasons why small businesses should invest in AdWords:
AdWords is Easy to Measure
When compared to traditional marketing, online channels are significantly less demanding to quantify while assessing the information. Also, inside web-based marketing, AdWords is one of the most straightforward of all to gauge. You can dissect anything from the whole deals channel to how frequently your promotion was seen. It is additionally simple to discover what number of individuals tapped on your advertisement and what number of individuals changed over to leads or clients.
AdWords is Easy to Scale
Building an effective campaign can take a considerable amount of work and calibration. However, once you have combined all the correct fixings and have a gainful campaign, AdWords enables you to open up the throttle and take the plunge, giving you more activity and more leads!
AdWords is Instant
An organic SEO strategy with on-site optimization and link building can take a long time before you begin seeing an arrival on your speculation, while AdWords enables you to get up and running rapidly. When your record is made and your promotions are affirmed, they will begin showing in list items and your site will begin getting movement.
AdWords is Agile
With this data coming in so rapidly, you can spot blemishes in your crusades immediately and make changes in accordance with the enhancing results. AdWords enables you to always be trying and tweaking. Changing a headline here or a call to action there might result in more clicks and more conversions. Test -> gather data -> analyze results -> adjust campaign -> rinse, repeat.
Ads Continue to Take Up More Space in Search Results
More than 80% of search results currently contain AdWords advertisement arrangements and those situations can cover as much as 85% of the space over the overlap on the results page. Actually, Google needs to profit and AdWords makes up most by far of its wage.
What is more, with a portable search on the ascent, Google is searching for considerably more approaches to profit from its ads.
This does not mean that Google will one day dispose of the natural results totally. However, it means that in case you are not running an AdWords campaign, you are possibly missing out to any contenders who are.