Xmas Conversions: Convo AI vs. Tired Realtors
The season of the holidays is traditionally the season of happiness, uniting people, and exchange of presents. However, to the real estate agents, the Christmas is also an opportunity- a chance to seal deals, generate new leads and take advantage of the buying rush at the end of the year. Nevertheless, the season also comes with its set of difficulty: burned out agents, limited working hours and the distraction of the festive plans may ensure the impossibility to perform the outreach and follow-ups regularly.
Enter Convo AI, a real estate lead conversion tool is a current solution that is transforming the way of selling homes during holidays. With the power of automation and the added feature of conversational intelligence, these tools will succeed to be even better than the most experienced, yet tired real estate agents.
Will discuss the fight between Convo AI vs realtors and why this Christmas can be the season that smart technology takes over real estate marketing.
The Problems of Holiday Real Estate Marketing.
The Christmas and the holiday season in general gives a special setting to the real estate professionals. Lots of buyers are encouraged to buy before the end of the year and they may do it due to tax advantages or to get the new year houses. However, there are challenges that render real estate Christmas marketing to be tricky:
- A low number of agents: The agents have time off to take holidays, which minimizes human contacts.
- Scheduling overload: End-of-year work and follow-ups with clients may put a strain on the agent.
- Lack of consistent lead exposure: The slightest lapse in responding to a query can cost one a prospective customer.
- Distracting festivities: Both shoppers and agents are juggling festivities which can slack down communication.
The result? There is a high possibility of lost opportunities. Based on the recent research, close to 30 percent of the real estate leads become cold during holiday season just due to delayed follow up. This is where AI-based solutions come in.
The reason why Conversational AI can perform well in Real estate.
AI in conversations versus real estate agents is not a technological versus touch issue, it is an issue of scale, reliability and presence. Use of AI platforms such as real estate chatbots has the capability to concurrently carry out various conversations thus no leads are left unmonitored.
'Hi there! Looking for your dream home this Christmas?'
Key advantages include:
- 24/7 Availability: In comparison with human agents, Convo AI does not sleep or rest. Potential buyers are able to interact at any time, be it late on the Christmas Eve or early on Boxing Day.
- Instant Responses: The modern buyer is waiting to receive prompt responses. Even a matter of hours can be a cost to a lead. AI also implies that questions are accepted immediately, which adds to the chances of conversion.
- Individualized Interactions: Chatbots AI can use the past engagements, preferences, and contributing browsing history of a lead to give some of the most personalized recommendations, which is almost impossible to keep up with dozens of clients even by the most industrious agent.
- Data-Inspired Intelligence: Bot AI applications monitor user interactions, and they can provide analytics to improve marketing efforts by agents. As an example, what do the most asked properties do during the holidays or what messages do people respond to the most.
Out with these abilities, AI is not merely a reserve, but it is a force that can be used to enhance the sale of the holiday home using AI.
Can Realtors Compete? The Human Touch.
Regardless of the effectiveness of AI, it has been claimed that real estate is an intensely human endeavor. Anyway, buying a house is usually an emotional process. The advantages of knowledge and experience: having the empathy, negotiation skills, and relationships building capabilities are not entirely transferable to the chatbot.
But in the busy season of the Christmas season even the best agents turn into worn-out realtors, less attentive, slow in following-up, and more apt to make mistakes. Here, Convo AI will not eliminate people; it will assist them, as it will process ordinary interactions whilst agents are concentrating on high-value communications and seal agreements.
This synergy is essential as far as Christmas real estate marketing is concerned. As an illustration, whereas an agent might be dealing with a complicated negotiation of a high-priced property, AI chatbots can be capable of dealing with multiple inquiries of an ordinary listing, dealings with a showing, and simple inquiries at the same time, dramatically boosting overall productivity.
A case study on Holiday Real Estate Chatbot Conversions.
Take a case of a middle-sized real estate agency in the U.S. in the month of December. Conventionally, the agency could only use human actors to provide responses to questions, which results in:
- Lack of calls and email because of vacation days.
- Delays in responding which cause lost leads.
- Less activity with visitors to the websites.
The agency implemented a conversational AI platform on their web site and social media network, allowing the agency to:
- Halfway increase the number of leads compared to the last holiday period.
- Minimize response time of several hours to less than one minute.
- Close 25% additional more deals at years-end.
The outcomes indicate that AI conversion of real estate leads has the potential to have a substantial influence on the performance of the holidays. The chatbot was receiving the basic questions such as availability of property, price, and financing, and the qualified leads were transferred to the agents to get further engagement.
Selling Real Estate During Christmas.
With that being said, what can agencies do to maximize real estate sales during Christmas season through the power of AI? The following are strategies that can be put to practical use:
Chat Experiences with a Holiday Theme.
Create chatbots to welcome the visitor with seasonal messages and make personalized suggestions of the properties. Such expressions as, “Searching your dream home this Christmas? I can assist you with finding it! can make it more interesting.
On-the-Spot Showing Scheduling.
December is a month when agents have problems managing their calendars. AI is capable of making appointments instantly, eliminating any type of lead loss where time conflicts may occur.
Automated Follow-Ups
Leads are not kept cold because of automated reminders and follow-ups. As an example, when a prospective buyer requested information about a house on December 20th, the AI will be able to send a nice holiday-season follow-up on December 26th.
Data-Driven Promotions
Convo AI can categorize leads in accordance with their behavior and tastes, which allows making festive offers to them. The warm leads could receive the message Get 5% off closing costs if you book a property before December 31st automatically.
Multichannel Presence
The combination of Convo AI, social media, email, and chat in the web are all guaranteed to make sure that the buyer can interact no matter where they are, at all times. This can be used more especially when people are on holiday and they might be surfing lazily at home.
Artificial Intelligence vs. Human Real Estate Agents: Who Wins?
It is easy to make the competition between AI and human real estate agents but its collaboration that proves to be the true winner. Convo AI can take the monotony, lessen mistakes, and prevent leads being left behind, whereas the human employees can offer the emotional intelligence and negotiation capabilities to seal deals.
The main lesson is as follows: at the time when the pressure and the distraction are high, such as at Christmas, even the best agents become exhausted. AI doesn't get fatigued. When it is put in strategic positions, it makes sure that no potential sale goes through the cracks.
Christmas Marketing in Real Estate in the New Age.
The environment of real estate Christmas marketing is changing. Top-down campaigns, posters, face-to-face events, and phone calls- are being replaced with online-first campaigns.
Conversational AI and chatbots enable agencies to expand their holiday campaigns without having to expand their workforce or the number of working hours.
Additionally, AI tools can offer useful analytics, which can lead to improving campaigns in the future. The most popular type of properties during the holiday season or the questions that the buyers normally pose can form marketing strategies in the coming year.
Put differently, Convo AI is making Christmas marketing more of a possibility of getting a few leads than an actionable, quantifiable and efficient process.
Sell More Holiday Homes With AI: An Overview.
In brief, the reasons why AI can be a holiday game-changer are as follows:
- Stability: No further missed calls or lagging response under the influence of holiday fatigue.
- Availability: Engages are 24/7 engaged even when the agents are not online.
- Personalization: customizes conversations to the liking of each prospect.
- Automation: Does the run of the mill to leave agents with complex deals.
- Analytics: Offers insights through data to be used in the future campaigns.
Simply speaking, AI is not a tool, but a holiday sales partner that allows real estate agencies to make the most out of the conversions in the toughest and the most important time of the year.
Final Thoughts
A silent revolution is being experienced in the real estate market this Christmas. With agents balancing between family demands, party interruptions, and end of year workloads, conversational AI vs realtors is not a hypothetical discussion, it is a viable remedy. AI does not eliminate human knowledge; it improves it.
The integration of AI and the human touch and understanding of seasoned agents will enable agencies to generate real estate sales during Christmas season. It can be via real-time responses, customized messages, or follow-up email, AI will help make sure that any lead is cultivated, even when the human operators are on a much-needed vacation.
The point of departure: in the competition between exhausted realtors and Convo AI, buyers, sellers, and agents who have adopted the power of AI real estate lead conversion would be as the real winners. This Christmas, do not wish that you will sell, but make it come true.
