Highlighting the Brand’s Essence / Lead Generation / Project recall & Positioning
Emaar India is a renowned real estate developer noted for its integrated townships, residential and commercial complexes, apartments, flats, shopping malls, hotels, and other constructions.
They operate in key Indian cities such as Gurugram, Delhi/NCR, Mohali, Lucknow, and Chennai.
Emaar India has crafted every place with skill, refinement, and supreme craftsmanship since its inception.
They recognise that these spaces are more than just floors and ceilings; they represent the hopes and dreams of those who will build their lives here.
Emaar experienced numerous obstacles as a result of the pandemic.
People and construction workers went back to their roots, their hometown, because they didn't know when the pandemic/quarantine would stop.
As a result, the construction phase was hit the hardest, causing delays in possession dates.
The lead-to-qualification ratio decreased dramatically.
The number of site visits conducted through digital channels went down which affected the sales directly.
Our primary strategy was to study the brand thoroughly and how it was perceived by the buyers.
We took advantage of the benefits of customised adverts based on a user's location, interests, and demographics.
We did extensive re-marketing & created a lookalike audience from the historical data.
Apart from Facebook & Google, we integrated a variety of advertising platforms like Taboola, Adgebra, Colombia & Performance Max by Google.