Lead Generation / Online Brand Reputation / Generating Sales for Homes
Hiranandani had a lot of inventory in the Thane region which was ready. In a few projects, only a select few apartments were also remaining. To communicate the same and to break the monotony of the communication they have been doing, we coined various terms like ‘Grab The Deal’ & ‘Estate Jewels’.
We just leveraged the fact that the properties were from THE HIRANANDANI which helped us gain a lot of hot leads from the brand keywords itself.
We maintained a niche communication strategy that would be well perceived by the TG by ensuring that the ‘ready to move-in’ element was highlighted in every message. We would also target the ex-pats & their families who would invest in Thane’s real estate.
Being a top-rated developer, Hiranandani Developers faced lead qualification issues in the region of Thane.
Their brand equity issues weren't in getting conversions from walkins to bookings, but with enquiries about walkins which affected their revenues.
The brand also wanted to break through their repeated sales-driven communication strategy.
We worked on the overall communication strategy across each project, creating visuals like GIFs and short videos from a new angle for lead generation. We also identified the prime locations that contributed to the bookings at Hiranandani Estate. We dropped pins at the locations we wanted to target and created multiple clusters with different approaches. The approaches we took were device-based targeting, targeting on the basis of work. designation, interests to purchase properties and more. We maintained a niche communication strategy that would be well perceived by the TG. We ensured that the ready-to-move-in element was highlighted in every message. We also targeted expats & their families who would want to invest in Thane's real estate using short 10-15 second videos for lead generation.