Prestige Group Real Estate Digital Marketing Case Study: Driving Leads and ROI

From one asset class to the next, the Prestige Group has built enduring credibility.
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IntroductionFounded in 1986 by Irfan Razack and his brothers Rezwan and Noaman, Prestige Group has grown into one of India's leading real estate developers. With ventures like Morph Design Company and Prestige Fashions Pvt. Ltd., the Group today holds a diverse portfolio across residential, commercial, retail, leisure, and hospitality sectors.

  • The
  • Work
  • Unfolded
Prestige Group Image
Prestige Group Image
Prestige Group Image
Prestige Group Image
  • Client
    Prestige Group
  • Industry
    Real Estate
  • Duration
    4 Years
  • Services provided
    Website Development, ACX Enterprise CRM, ACX Customer App, ACX Channel Partner App, ACX Commercial Project Management, ACX Redevelopment Project Management, ACX Convo AI, AI Chat Bot, BEAT AI
#beinsomniacs
The Challenge
1

The Why Behind It

Prestige Group aimed to streamline its post-sales ecosystem while strengthening customer trust and loyalty.
KEY CHALLENGES INCLUDED:
  • Fragmented post-sales communication across touchpoints
  • Low engagement with existing customers
  • Delayed payment collections due to inefficient processes
  • Absence of a transparent, structured referral and rewards system
#beinsomniacs
The Insight / Strategy
2

The Big Idea

Insomniacs transformed post-sales into a seamless digital experience.
Strategic Approach:
  • Personalized post-sales access via the MyPrestige app
  • Intuitive interface designed to build trust and engagement
  • Integrated payments and referrals for efficiency and growth
  • Continuous communication to strengthen long-term loyalty
Every interaction reflected Prestige's premium, minimal, and intuitive identity.
#beinsomniacs
The Process / Execution
3

How We Made It Happen

  • Created one unified platform for all post-sales interactions
  • Designed a simple, user-first interface for ease and clarity
  • Enabled real-time access to updates, documents, and payments
  • Integrated secure payments and a seamless referral flow
  • Automated key touchpoints to improve timeliness
  • Sustained engagement through ongoing customer communication
#beinsomniacs
The Creative Solution
4

The Masterstroke

Turning post-sales into a premium digital relationship platform that builds trust, accelerates collections, and unlocks organic growth.
Key Highlights:
  • Positioned Prestige as a customer-first, tech-enabled brand beyond just construction
  • Converted post-sales interactions into ongoing engagement and loyalty moments
  • Enabled faster collections through seamless, transparent payment journeys
  • Created a referral-led growth engine powered by satisfied customers
  • Delivered a consistent premium brand experience across every customer touchpoint
#beinsomniacs
Results & Impact
5

The Win

The results spoke volumes:

  • 0%

    Amplification in Brand Loyalty

  • 0%

    Increase in Referrals

  • 0%

    Growth in New Customer Acquisition

  • 0%

    Surge in Online Payments
The MyPrestige app became a benchmark in real estate digital engagement, setting new standards for customer experience.
#beinsomniacs
Key Takeaways
6

What We Learned

  • A seamless post-sales journey is as critical as the sales journey itself
  • Transparency and real-time access significantly improve trust and collections
  • Digital ecosystems can convert customers into brand advocates and referral drivers
  • Simple, intuitive UX drives higher adoption than feature-heavy platforms
  • Consistent communication sustains long-term customer relationships and loyalty
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