Lead Generation / Reinventing the brand essence / Digital Content Creation
Born from the rich heritage of the Sotheby's Auction House, The Sotheby's International RealtyⓇ network is present in 75 countries and territories with 1000 offices and 24,000 sales associates and has achieved a record real estate global sales of $150 billion in the year 2020.
India Sotheby's International Realty established its presence by setting up its first office in New Delhi in July 2014. It now has offices in Mumbai, Kolkata, Goa, Colombo and the mandate for the Maldives.
Go extra miles. It's never crowded - Wayne Dyer.
And such was also the requisite by the brand. The brand aimed at generating high-quality leads of the high-end luxury projects for high-end luxury consumers, while also promoting their properties in the UK for the Indian end-users.
With the rise in globalization, the concept of citizenship has seen a new rise. But the pandemic posed a challenge to the buyers with its unpredictability making them question for electing the Citizenship By Investment Program.
For ISIR, we made sure to go the extra mile ourselves to keep the brand ahead of the crowd. Keeping forth the requisite of the brand for high-end luxury projects, we started with targeting the CXOS, Business Owners, Doctors, and other high-end luxury consumers via Google Search, Google Display, Google Discovery & Facebook. We reached out to premium audiences by buying spaces on Vogue, CNN & GQ. Also, focused on the premium locales and buyers who breathe the ones who would luxury- the one afford 5 cr in Delhi, above 25 Cr in Mumbai, and above 10 Kolkata, While India was their our home ground, United Kingdom as well our efficiency in the we made sure to hoist by promoting multiple properties there. We targeted audiences who were interested in citizenship by investment services for Grenada & CBI campaigns.
While the pandemic brought the world to a halt, we went ahead with online event promotions viz.
Luxury Home Fair 2020 (Pan India Properties) & Delhi Luxury Home Fair 2021 (Properties from Delhi & NCR).