Company Angarkh
Project -
Work Ecommerce Website Design & Development, Creative Design


Angarkh is an e-commerce brand known for their designer ethnic wear products. The brand’s primary goal was to market their products to the Indian population residing all over the world, hence, garnering an international consumer base.


One of the biggest challenges faced by Insomniacs was to take a niche brand like Angarkh - which at the time was the only e-commerce brand selling luxury ethnic wear online - to the masses.

The brand’s niche was to market their products internationally, which meant that the communication would also have to reflect an international ethos.


Insomniacs communicated the brand’s unique aura through the website we launched for them.

The stance we communicated for the brand reflected the luxury brand essence they wanted to achieve to tap into international audiences.