FS Realty

Company First Stone
Work Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Social Media Marketing, Website Design and Development
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FS Realty is a First Stone venture. Despite its young age, FS Realty aims to create a change and a new mold for real estate in digital marketing. The brand launched an affordable housing project called Suvaas, dedicated to building over 10,000 home for the common man.


  • Created brand presence digitally and on all social media platforms.
  • Launched campaigns that promoted the all of the brand’s projects, including commercial projects such as FS Ursa and residential properties such as The Crest, Pinnacle, and more.

The Suvaas Campaign

The most unique thing about the Suvaas project was the fact that it was built on the expression of interest. We, along with FS Realty, launched a campaign on the expression of interest, asking consumers and homebuyers how they would define their dream home. Using the consumers’ inputs as a blueprint, the final product was built.


  • The surveys and interviews for the Suvaas campaign engaged over 1 lakh people.
  • Insomniacs is now building the next affordable housing project with FS Realty, with 3,000 flats, based on the highest interest that was received.