|Work||Social Media Marketing|
Iconic is one of the most premium shopping destinations for international brands. They have over 130 brands of which 80+ are international brands. Iconic treat their customers to a wide display of upscale fashion with international brands such as Jack & Jones, Tommy Hilfiger, Calvin Klein, Nautica, GAP, Pepe Jeans, U.S. Polo Assn., Vera Moda, United Colors of Benetton, Aeropostale and many more. Iconic Fashion has stores across cities like Delhi, Bangalore, Hyderabad, Jaipur, Udaipur and many more.
The brand recall was one of the biggest challenges for the brand, seeing as how they needed to establish their presence in the minds of their customers.
It was a difficult task to secure footfalls for the stores as the premium essence of the brand stood as an obstacle for them.
The brand faced many difficulties in reaching out to the right target audience, hencing piling on the list of issues they faced as a clothing brand.
- The footfalls in the Ahmedabad and Delhi stores of Iconic Fashion increased by 36%.
- The brand engagement and reach increased by 317%.