Some Like It Short

Company Some Like It Short
Work Social Media Marketing, Search Engine Marketing, Social Media Optimization, Search Engine Optimization


Connect.1 is the digital arm of one of India’s most successful Motion Picture studios – Mukta Arts Limited. After building our businesses in most of the verticals of the Filmed Entertainment industry viz. Film Education, Film Production, Film Distribution & Film Exhibition, Mukta Arts group has taken the next step & set up a Digital Studio & a multi-platform digital distribution network.


Connect.One was established as the digital extension of Mukta Arts, they maintained almost no presence over social networking platforms like Facebook and Twitter.


We took charge of their YouTube channel i.e. Some Like It Short to promote the films that had already been released by the channel so as to gain more views per video.

Some Like It Short came out with a new short film that was due for a Valentine’s day release. We promoted the film, titled “Queen of Hearts,” with a set of creatives that teased the release of the movie so as to generate a level of anticipation. We also created hype about the film using heavy PR.

We organised a set of contests with assurances of gifts and vouchers to keep the social media pages rolling.


  • We got over 2.5 lac plus views in 3 days
  • The post reach crossed 50K mark
  • The engagement rate increased by 227% on the social media pages
  • The video was covered by Mid Day and other leading tabloids and newspaper across
  • CNN-IBN, Storypick, Filmy Monkey, Pinkvilla Telly, Smita Jaikar, Stardom, Zee and others gave us a shoutout on social media.