Statue Of Unity

Company Statue Of Unity
Work Website Design & Development, Portal Design & Development

Introduction

The Statue of Unity is an under construction monument dedicated to Indian independence movement leader Vallabhbhai Patel located in the Indian state of Gujarat. Insomniacs launched various campaigns for the launch of this project.

STRATEGY

Insomniacs was responsible for the online activation of several aspects of this project.

In 2013, Insomniacs launched a microsite for the same, garnering engagements from the masses and independent establishments alike, to participate and donate iron for the construction of the statue itself.