Data-Driven Real Estate Performance Marketing Solutions for Higher ROI
Data-driven strategies designed for category dominance.
About UsWe engineer measurable growth for real estate brands.
Being India's largest real estate marketing and technology network, we pioneer digital marketing by leveraging Content, Technology, and AI. We are a team of 65 dedicated digital marketing professionals, each bringing an average of 7 years of experience in managing high-impact digital campaigns across multiple industries. Our diverse expertise across domains enables us to understand business objectives deeply and deliver measurable results.
Scaled
High-intent strategies that convert at scale.
01
Facts & Figures
Facts & Figures
-
0+
real estate brands -
0+
projects -
0+
leads generated -
0+
homes sold -
$0 Billion+
worth of real estate sold digitally
02
The Promise
“
Performance Marketing is no longer about platforms, it’s about precision.
The future belongs to those who decode their audience, craft irresistible content, and automate the journey end-to-end.
With AI turning every click into a conversation, and agentic systems nurturing leads like humans never could, we at Insomniacs stand at the epicenter of this marketing revolution."
Govind Rai
Co-Founder & CEO03
Platforms
- Meta
- Bing
- Taboola
- CereOne
- Times OF India
- PayU
- Inshorts
- Paytm
- MoneyControl
- ET
- SMS
04
Our Clients
- Prestige Group
- Hiranandani Group
- K Raheja Corp Homes
- DLF
- Adani Realty
- Godrej Living
- Shapoorji Pallonji
- Raheja Universal
- Raymond Realty
- Runwal Enterprises
- Ajmera Realty
- Kolte Patil Developers
- Gera Developments
- Kohinoor Group
- Brigade REAP
- CKPC
- Assetz
- Mana
- CREDAI MCHI
- Ramky
05
Our Approach
Our ApproachOur approach is structured, analytical, and performance-led. Every campaign begins with market intelligence, followed by sharp audience segmentation, strategic media planning, and continuous funnel optimization. Cross-platform performance signals are analyzed in real time, allowing continuous targeting refinement and precise budget allocation based on conversion data. The outcome is a controlled acquisition system designed to generate qualified leads and measurable business growth.
06
The RELC Framework
Every high-performing campaign begins with structure.
The RELC Framework is our strategic blueprint for real estate performance marketing and high-value acquisition systems.
Customer Profiling & Buyer Intelligence
We don't guess. We profile. Our data-driven approach predicts buyer behavior with remarkable accuracy.
Insights from 1100+ real estate projects inform our approach.
CRE Matrix, Google Analytics, and first-party data shape segmentation.
Complete tracking from lead source to booking stage.
Hyper-personalization at Scale
We create ad experiences that speak directly to segmented buyer personas. Every marketing dollar works harder.
Price-based, location-based, and motivation-based messaging tailored to individual preferences.
Targeted campaigns for NRIs, investors, first-home seekers, and lifestyle upgraders.
Varied creative approaches reduce ad fatigue. CTR increases by up to 34%.
Advanced Technical Infrastructure
Our technical stack goes beyond standard implementations. We capture leads others miss.
Powers lookalike audiences and enables cross-platform engagement. Links CRM, website sessions, and offline walk-ins.
Multi-touch attribution connects online efforts to offline sales. Pinpoints highest-value channels with precision.
07
Our Numbers Speak
Our Numbers Speak - Because They're Powered by CAPI
We are pioneers in applying Conversion API (CAPI) to real estate marketing, enabling server-side data accuracy, reliable attribution, and stronger optimisation outcomes. Instead of relying on fragmented pixel signals, we enable real-time, lossless data integration that drives measurable improvements in ROI, not vanity metrics. We also help brands seamlessly implement and scale CAPI across platforms and CRMs, ensuring cleaner data, smarter decisions, and consistently higher performance.
User Interacts with Ad
A prospect clicks on a Meta ad and lands on a lead form or website.
Data Collection Begins
The Pixel collects browser-side data; simultaneously, your backend captures key details like name, phone, and timestamp.
Event Triggers on Backend
As the lead progresses (e.g., books a site visit or makes a booking), your server sends these events to Meta via API.
Meta Matches the User
Using identifiers (email, phone, etc.), Meta matches the server event to the ad click and optimizes campaigns accordingly.
Ad platforms optimize around signal strength. Stronger signals create sharper performance.
Our CAPI integration connects CRM systems with ad platforms through secure server-side tracking.
The impact
Improved lead quality
Lower acquisition cost
Faster learning cycles
Refined retargeting pools
This integration transforms media buying into a feedback-driven growth engine.
08
Case Studies
09
Latest Updates
Meta - Auto Language Optimization
Meta's latest Auto Language Optimization allows us to run a single campaign while the platform dynamically adapts the ad language based on user preference. Earlier, we had to split budgets across multiple language ad sets, which slowed optimization and fragmented performance. Now, with unified learning and AI-driven personalization, we're seeing stronger engagement, better lead quality, and improved scalability, especially in multilingual real estate markets.
- AI automatically delivers ads in user's preferred language
- No need for multiple language ad sets
- Unified campaign = stronger learning phase
- Higher engagement & CTR
- Improved lead quality
- Reduced budget fragmentation
- Better scalability in multilingual markets
Meta's Andromeda (AI Targeting Evolution)
Earlier, we relied heavily on interest-based targeting, manually selecting audiences like investors, property portal users, or life-stage segments. With Meta's Andromeda update, the approach has shifted. Instead of restricting delivery through predefined audiences, we now allow Meta's AI to determine who is most likely to convert based on real-time performance signals. By focusing more on strong creatives and broader targeting, we enable smarter optimization, better scalability, and improved cost efficiency.
- Shift from interest-based targeting to AI-led delivery
- Earlier: Manual audience selection (Investors, Portals, Married/Engaged)
- Now: Creative-led targeting
- Meta decides who sees the ad based on performance signals
- Stronger optimization through broader audience pools
- Better scalability & cost efficiency
OTP in Meta
Earlier, without OTP verification, we were generating lower CPL but facing a high volume of junk and unverified leads. This impacted sales productivity and follow-up efficiency. With Meta's OTP-based mobile verification, users must authenticate their number before submitting the form. While CPL may increase slightly, the quality of leads improves significantly, resulting in better connection rates, more serious inquiries, and stronger overall conversion performance.
- SMS verification before form submission
- Filters fake & low-intent leads
- Higher CPL
- Significantly better lead quality
- Improved connect rates for the sales team
Income-Based Targeting in Meta
Earlier, we had to rely on indirect signals like age, interests, or behavioral assumptions to reach premium buyers. With Meta's income-based targeting, we can now directly target high household income segments such as the top 10% or top 20%. This allows stronger alignment with luxury and premium real estate projects, improving lead qualification and CPQL while reducing dependency on guess-based targeting.
- Household income segmentation available
- Target Top 10%, 11-20%, etc.
- Stronger alignment with premium projects
- Better CPQL (Cost per Qualified Lead)
- More precise luxury positioning
10
Get in Touch