Blog

Discover how Real Estate Site Visit Management Software is changing the Indian market by improving...

Google has started blocking data tracking cookies, as it allows companies to track user details...

the speaker discusses the importance of taking a holistic approach to sustainability and using systems thinking in problem-solving....

In the fast-paced world of real estate, staying ahead of the competition is crucial for success. With the rise of digital marketing, one strategy that has gained immense popularity...

This blog will go over five original real estate marketing concepts that will assist Indian real estate marketing firms in achieving their goals...

Social media marketing came into existence with the idea of connecting people who share similar interests and enhancing personalized experiences. With the advancement in the digital space, every business...

The trends in Real estate digital marketing are constantly changing. These ever-changing trends lay a new groundwork every year. Even during the challenging years like 2020-21, the developers and realtors weren’t let down....

In this ever-growing realm of the internet, digital marketing's hold is getting stronger with each passing day, and the benefits of digital marketing cannot go unnoticed...

Real estate is at influential crossroads with the future that brings in a major technological pivot. Just as the industry thrives on rapid digitisation...

Video marketing is by far the most favourite marketing route for most marketers today. Videos are one of the numerous informative tools to deliver the message...

Content is an important element in any and every marketing strategy, and in this digital era, content is the foundation brick of campaigns...

The significant transition in the outlook of homebuyers is the driving force for the real estate sector to create a strong digital presence. With easy access to the Internet,...

If you own a business it has become increasingly important for you to have an online presence. Top companies are competing among themselves to land on the top of Google rankings. These companies use search engine optimization to get to the top of the rankings. In a world where most of the people are increasingly relying on the internet for services, the internet has become an excellent tool for companies to market their products and reach their customers easily. You could learn the tricks deployed by the companies to improve your Google rankings using search engine optimization. Here are 4 tricks that could help you have better rankings on search engines.

Have you been looking to set social media goals for your business? Don’t worry you aren’t looking into it alone. It is not too late to start setting up the goals now. The biggest problem faced by companies wanting to market their product is aligning the social media strategies to meet with company goals. It is easy to visualize their conundrum; after all, users of social media actively try to run away from advertisements trying to sell them things. There is no right or wrong way of setting your social media goals. Studies have shown that every company has different social media strategies that they deploy. What works for you won’t work for others.

The first most important thing to understand about Google shopping ads is that they're ads and therefore they're not part of organic search results. If one of your clients have an ecommerce shop and you're using Adwords to promote your business, then you should definitely be using Google shopping campaigns. That means to run shopping ads you need money. Everytime someone clicks on the ad you get charged as Google shopping ads follow a similar pay model as Google Adwords ads. To generate valuable sales for ecommerce store, one has to use shopping ads. A Google shopping campaign is a unique way to showcase your inventory to the viewers and drive traffic to your website. To provide online users with the best information about their searches, Google shopping is the perfect platform for an ecommerce store.

All organizations need to keep track of their online reputation. It only takes a few hours for a bad client experience to go viral and impact your bottom line. It’s even worse if you don’t know that it’s happening and you’re not on top of the list.

A majority of individuals search for items and services online, and the main thing they do is to type in a keyword phrase into the search box. The center thought of digital marketing is to target the audience through specific keywords and terms. Keywords in digital marketing are like connectors that interface them to their audience. Knowing and distinguishing such keywords will encourage digital marketers and representatives to get their most wanted outcomes from their search engine optimization campaigns. A legitimate keyword search lies at the core of an effective marketing campaign.

Twitter is an incredible place to develop your business. However, things move rapidly on the platform. The normal life expectancy of one tweet is just around 18 minutes. More than 7,000 new tweets are sent each and every second.

Local SEO is the way in which you can increase search visibility for businesses on location-based searches. It helps businesses to promote themselves online to local customers within a specific geographic area. Local SEO differs from organic SEO in intent. When the searcher wants search engine results with local companies they should prefer Local SEO. It is usually used for businesses with a physical location, for example, grocery stores or physician's office or for service-oriented companies like a plumber or salons or house cleaning company. Local SEO usually includes searches with geo modifiers, such as state, city, zip code, etc where Google picks up the geo-location of the person and accordingly shows search results from that area only.

Content, content, content. It appears as if the content is the main thing anybody can discuss nowadays.

Social media has become a staple for everyday life. If you are reading this, chances are you have a social media account on at least one of the social media websites. Social media as a portal is here to stay the website may change or shut down but there will always be another to take its place. Because of the amount of time we spend on social media it has become a very important weapon for companies to directly reach you and market their products to you. These companies deploy plenty of social media marketing strategies to effectively market their products to you.

Remarketing allows you to connect with clients who have already visited your website with banner ads. At the point when a client visits your webpage, they are tagged with a special cookie enabling you to advertise to them online. This means you get another opportunity to convert them into a sale.

Artificial Intelligence and digital marketing are starting to go as one. With the capacity to gather information, analyze it, apply it and then gain from it, AI is changing the face of digital strategy. As it keeps on progressing, so will the abilities to utilize it to enhance digital marketing strategies and valuable client insights for organizations.

Big data helps a venture to comprehend their clients. It directs a specialist organization to use the data in a more creative and stable way when structuring an item for a potential client. As the world turns out to be more digital, undertakings have gigantic data to manage. Big data hauls out all the profitable data that can trigger the organizations advantages.

If you are going to set out on a content marketing campaign, you have to know precisely what will invigorate online growth and engagement. The text-based substance is always going to be an integral part of marketing, yet to extremely set yourself apart in the digital era, visual content must do an essential job in all of your efforts.

In India, there are many facts that hold importance in the minds of the people who reside within the nation. However, there is one undeniable truth that every person can vouch for, i.e. music and Bollywood have gone hand in hand ever since the start of the film industry many decades ago. Since TimeOut 72 was the latest entry in the long list of music-centric events that have taken place till date, we at Insomniacs believed the time had arrived to experiment with a new formula altogether. However, a few pressing matters had made their presence clear to all of us; how does one reach out to the heart of millions across the country? How does one create and curate an event that is so massive in proportion, it would be deemed as the biggest event of the year?

Regardless of whether you are composing direct mail sales pieces, a blog, a job application or copy for your website, there are sure essential standards you can pursue that enable you to stand out enough to be noticed. Here are some of the rules you can incorporate

Page speed is an estimation of how quick the content on your page loads. Frequently mistaken for "site speed", it can be portrayed in either "page stack time" (the time it takes to completely show the content on a particular page) or "time to first byte" (the extent it takes for your program to get the main byte of data from the web server).

There are two areas that are important for the success of any business: branding and public relations. Branding is the picture your business presents to your present and potential clients. Through it, you build your business identity.

The old days are gone where the growth of an application relies on the value you want to provide to your consumers. App development and its related technologies are continuously expanding leveraging smart technologies such as big data, artificial intelligence, and machine learning. This app-analytics is also the result of such technologies.

As an e-commerce marketer or entrepreneur, you are always looking for new ways to drive traffic and sales to your store. Some sales channels prove profitable and others don’t, the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.

Instagram is a huge market space. If it’s users made up a country, it would be the third largest in the world.

The Internet is the Viagra of Big Business.It has become very crucial for businesses to have an online presence these days because the

Pay Per Click (PPC) or Cost Per Click (CPC) is a model of advertising that allows Brands to pay only when their ad is clicked by an online user.It is a process where brands create ads and then bid on specific keywords for which to show them.

In this blog, We are basically going to understand the Activity lifecycle in context of screen rotation. Basically, What do I mean....

'If your business is not on the internet, then your business will be out of the business.'- Bill Gates

The world is round. It remains a fact. But not the world of Social Media. This world can turn into a bunch of shapes and its size is ever increasing. But one thing remains the same in the real world and the world of social media: your uniqueness distinguishes you from the others.

Leading Mumbai based real estate developer Raunak Group recently celebrated the first anniversary of their partnership with digital agency Insomniacs, reveling in an occasion that came in after a series of successful campaigns which changed the face of real estate within the city.

Empowerment doesn’t end with a catchy hashtag, and the recent campaign #HaveHerBack, that has been making headlines all over the world, is a testament to that. Women in the field of advertising are a rarity, especially if you’re a woman working for an ad agency. The late nights, the grueling work, the intense culture; how can a woman survive in such an environment?

With passing time digital media is becoming the preferred choice for the buyers as well as the developers. Developers are going to online platforms and social media to reach out to their target audience and also the buyers are increasingly going online for searching homes. This makes digital media a mainstream platform to advertise in real estate industry.

According to the Strategy Analytics report in Q2 2016, Google’s Android OS captured 97 percent share of the smartphone market in India. This only reveals Android OS’ popularity in India and the ease and handiness of its Apps that most people are accustomed to.

Digital Media in all its forms have been labelled as a boon to any brand that wishes to make it big within its own sector. With the rise of the digital age, buyers in the market have become more capable of making informed decisions before choosing for themselves. This particular example also applies to the real estate industry, a business where the competition tends to heat up more often than not. Hence, it is vital for a digital agency to come up with a set of tactics that would deliver the right kind of communication from the real estate company to their target audience.

In a world driven by entertainment in all its forms, it can be assured that the people behind the driving force dedicate everything that they have into making the magic stay alive. Yes, even our most beloved celebrities ensure that they give their 100% to entertaining their most loyal fans. So it shouldn’t surprise people that even the best of them are as much insomniacs as the rest of us common folk are. Sure, we all go through the same troubles that insomnia brings, but these celebrities have their own way of dealing with them. Here are a few Famous Insomniacs