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Discover how Real Estate Site Visit Management Software is changing the Indian market by improving...

Learn how social media marketing can enhance brand visibility, engage with potential clients, and drive...

Google has started blocking data tracking cookies, as it allows companies to track user details...

Let's take a look at the top 10 benefits of real estate SEO services in Mumbai and why Insomniacs is one of your favorite SEO company in Mumbai...

This is the magic of SEO and what we specialize in at Insomniacs. In this blog, we will explore the power of SEO services tailored for...

Every business needs a digital marketing agency today. Let's put it this way “Clients are The King and Digital Marketing Agencies..

Here are the top 5 digital marketing strategies that can enhance your online presence, attract potential customers..

Digital marketing has revolutionized the way real estate businesses operate, providing them with unparalleled opportunities to connect with potential buyers...

Discusses the concept of branded land and the importance of having a recognizable and consistent brand in the real estate industry...

In this article, we will explore the implications of ChatGPT on real estate content marketing, particularly in the vibrant city of Mumbai

This article will examine affordable real estate social media agency services and packages in 2023, focusing....

This article will outline the top five advantages offered by social media campaigns and expound on their invaluable role....

This article will outline the top five SEO strategies that can help improve website visibility and attract organic traffic....

the speaker discusses the importance of taking a holistic approach to sustainability and using systems thinking in problem-solving....

In today's digital age, online presence is crucial for the success of real estate businesses. It's like having a virtual megaphone to reach a massive...

Blox is a proptech company that aims to solve the inefficiencies and pain points in the Indian real estate industry through digitization...

In the fast-paced world of real estate, staying ahead of the competition is crucial for success. With the rise of digital marketing, one strategy that has gained immense popularity...

Zapkey, a real estate technology (PropTech) firm, focuses on data standardization and property management in the Indian real estate market...

As a new real estate agent, it can be challenging to find potential clients and build your business from the ground up...

In This blog talk about their B2B and B2C business, with CRE Matrix providing subscriptions to clients and Index Tab helping customers...

In this article, you'll discover 5 ways to generate leads for your Real Estate business and bring more customers through the door....

As the world becomes increasingly digital, it's more important than ever for businesses in all industries to establish a strong online presence...

Marketing has always been to connect with the audience, but when the twist of the Internet came in, the same Marketing system shifted...

This blog will go over five original real estate marketing concepts that will assist Indian real estate marketing firms in achieving their goals...

We will discuss ten tips for effective real estate content marketing in mumbai and how you can work with a real estate content marketing agency to help you achieve success.

Digital marketing is an essential component of any successful real estate business in the current digital era. To attract potential clients, it is vital to have a strong digital...

For any business nowadays, to not have an online presence is rightly considered a missed opportunity to expand its reach and connect with its audience, as is true for real estate businesses...

Today, social media is the foundation of all forms of communication, advertising, and marketing. Social media can be your business's best friend. We describe how to use it efficiently in this blog...

Search engine optimization has gained importance and has proven to be very useful for generating leads since the time it came into existence. The best use of SEO while generating leads is that the Real Estate developer...

Social media marketing came into existence with the idea of connecting people who share similar interests and enhancing personalized experiences. With the advancement in the digital space, every business...

Advancement in digital technology and the internet has widened the scope of marketing more than ever. Digital marketing encapsulates the promotion of products that a brand has to offer its customers through digital devices...

Lead generation is one of the most critical aspects of the real estate business. To grow and attract clients, they must stay visible which is possible when the businesses generate leads in as many ways as possible...

Lead Generation is a process where an individual or a company, works to attract potential clients or buyers. In real estate, a lead is generated when someone shows interest in your services and is looking to rent...

The trends in Real estate digital marketing are constantly changing. These ever-changing trends lay a new groundwork every year. Even during the challenging years like 2020-21, the developers and realtors weren’t let down....

In the real estate industry, more and more companies are finally adopting the culture of online marketing. Some are doing well in this sector, and some are still using traditional...

Lead generation is a term of marketing that describes the process of working and attracting a person who is interested in your product and services and then transforming...

Real estate ads with recording get 403% more solicitations than those without videos. For a neighborhood organization endeavoring to enter a crowded market, video creation...

The cluster of the digital space is getting intense every day. In such a competitive environment, evaluating your marketing strategies is very important. The dynamic is not static anymore...

Before the digital era came into the picture, real estate companies used traditional marketing to advertise ads through newspapers and pamphlets to reach the target audience. To let people know about their projects by reading newspapers...

The web is a crowded place today, with everyone attempting to fit in the race and stand out with a unique appearance at the same time. The market for realtors is digitising gradually as PropTech gains popularity...

Too many cooks spoil the broth. And if these cooks are misguided, the results could be catastrophic. The popularity and requisite of social media marketing...

In this ever-growing realm of the internet, digital marketing's hold is getting stronger with each passing day, and the benefits of digital marketing cannot go unnoticed...

With digital marketing reaching new heights, real estate is also catching up with the trend. Leaving no stone unturned, builders and developers...

Data is the fuel for lead generation for every industry. And the real estate lead generation agencies produce humongous amounts of potential customers...

Real estate is at influential crossroads with the future that brings in a major technological pivot. Just as the industry thrives on rapid digitisation...

In the world of the internet, a website is the key to a successful digital marketing strategy. A good real estate website should reflect the brand's image...

Video marketing is by far the most favourite marketing route for most marketers today. Videos are one of the numerous informative tools to deliver the message...

The real estate sector is experiencing remarkable changes in the last few years as a result of innovative technologies. The COVID-19 pandemic made it evident...

Social media marketing is often considered one of the most casual ways of marketing. But that is a thought only outdated people and organisations possess...

Most developers and builders are aware that they must have an online presence in order to keep up with today's buyers. With the digitalization of real estate marketing...

Content is an important element in any and every marketing strategy, and in this digital era, content is the foundation brick of campaigns...

The significant transition in the outlook of homebuyers is the driving force for the real estate sector to create a strong digital presence. With easy access to the Internet,...

It's been a while since the real estate industry joined the league of digital marketing. The transition was inevitable. The advantages of having an online presence are no secret...

The property market has successfully invaded the online space in the e-commerce boom. And just like any other business, even real estate needs SEO...

In today's extremely competitive technological world, there is no shortage of options to promote the sale of real estate...

What do the marketing agencies put on the table today? It's 2022, and the question has an array of answers...

Last year, many real estate developers reached out to us due to the movement seen because of Gruha and Aurum Proptech...

Here’s what 2021 looked like for Insomniacs.

The last two years have been highly volatile, and that’s a fact that we don’t have to emphasise. The graph of profits and sales made in the real estate sector had countless crests and troughs in these two years, and the major reason was the effects of COVID. However, the story won’t be the same anymore because a new year means a newer journey and newer achievements. Let’s cut through the chase and directly look at some of the most common forecasted trends for 2022

Digital marketing since its inception has helped every type of business grow. Some of the businesses that used digital marketing to grow are now industry leaders. Any marketing campaign requires some money from the business to be invested in it. While the motto of a business is to make as much money as possible it goes against their motto to spend money especially if there are no returns. Businesses are always looking for ways to market their product for the cheapest possible price while gaining maximum profits from the campaign. Which is digital marketing and businesses are a match made in heaven. Here are the most cost-effective digital marketing tools that you could use.

During the lockdown period, e-commerce websites had to face a different difficulty. Due to lockdown, people flocked over the internet to find items they require to fulfill their daily necessities. This sudden surge of people on the website had become a logistical nightmare for e-commerce companies that were already working on reduced staff. Not wanting to have a bad reputation in the industry, this e-commerce based in Mumbai is using social media marketing agencies in Mumbai to better communicate with the consumers. Social media has solved the logistical nightmare that their consumers had once become.

If you have been doing SEO for a long time, you must have noticed the rising prevalence of long-tail keywords. SEO services in Mumbai have started using a long-tail keyword to find more useful low competition high traffic keywords. With the dawn of voice to speech tech people have been using longer and longer keywords to find the results they were looking for. The dawn of voice search has made keywords longer. These keywords usually have a high conversion rate as well. SEO services in Mumbai usually take advantage of this fact and have completely made long-tail keywords a part of their SEO strategy. So how do you target long-tail keywords and why should you do that?

Are you one of the many businesses that don’t have an online presence? Are you struggling to keep up with the competition? Or do you think you have enough business to not need an online presence? All your troubles could be just a website away, and hey, more business is never a problem, is it? Every business can benefit from a website for their business. We are moving towards the internet age and having an online presence especially for a business is very important. You could hire an SEO company in Mumbai for an online presence and reach a wider audience. Let us tell you why businesses should have websites and how you could benefit from them.

As a small business, you don’t have much money to spare so you need to be careful about the things that you spend your money on. If you are new to the business you might be suspicious of many marketing strategies because they involve you paying money. It is understandable because that is hard-earned money that you are giving towards marketing so you would expect results from the money that you put online. Many small businesses are moving towards PPC services in Mumbai to get the best deal for their money. SEM Company in Mumbai provides PPC services in Mumbai to small businesses because of this. Let us see how your business can benefit by hiring PPC Company in Mumbai.

Google is the golden standard when it comes to search engines. Every search engine website is striving to become Google. This makes Google the best place for businesses to invest their money in. Google is well aware of the position they are in and are helping businesses grow using the position they hold in the market. Google is not only prominent on computers but google has optimized its website to be user friendly across every device. These devices range from your computer to your music player if it has internet connectivity and a browser. This gives businesses a chance to market their product to a very huge crowd even those who are not particularly tech-savvy.

Digital marketing is the new powerful tool that can help any business become a juggernaut of the market in their category of business. If you own a small business and are interested in expanding your business to digital medium search engine marketing is the way to go. SEM Company in Mumbai can help you grow your business and become a well-known name in the market among people. When you think about it, search engines are how people consume their data online and for quite some time search engines are also being used as a marketing tool. Hiring an SEM company in Mumbai can help you utilize this tool to its fullest.

For businesses that are new and are new to search engine optimization, we would like to welcome you as you have shown an interest in SEO services in Mumbai. If you are wondering what search engine optimization (SEO) is; SEO is the method of optimizing a website and improving that website’s search engine ranking. Every search engine has its algorithm in place and helps those rank websites. SEO services in Mumbai try to learn about that algorithm and give you an advantage by using various tips and tricks that they have picked up with years of service to help your business be more visible online.

SEO companies in Mumbai are in a race to give the best SEO services in Mumbai to businesses. They are trying to use every tool they can to produce the best results for the businesses who are partnered with them. SEO agencies in Mumbai usually put a lot of work into improving your search engine rankings. There is a lot of work that goes into search engine optimization (SEO). These agencies do the heavy lifting of creating, curating, and publishing content and fiddle with your website’s metadata. Publishing and making content takes up the most time in the process. But how do SEO companies in Mumbai know what to publish on your website? These companies create content around a keyword that is related to your business which helps you get traffic on your website. How do these SEO agencies in Mumbai find out what keywords to use? What are the keywords? Let us find out.

Big businesses spend millions and billions to establish their presence online. If a small company has decent knowledge about digital marketing they could also compete on an even footing with these huge businesses. As a business owner, you cannot afford to spend money on marketing without having results to justify the spending. It becomes more important for businesses to know where they are putting their money and how effective it is to get customers to their business. A digital marketing company in Mumbai helps you pick an effective marketing strategy for you. Let us tell you about some of the most effective digital media channels those Digital marketing agencies in Mumbai use.

When you step into the corporate world representing your business you quickly learn how marketing is important for any business to succeed. Businesses are looking into new marketing strategies for their businesses to grow. They have found their answer in digital marketing. Many businesses are trying to make their way into the big leagues using digital marketing. Many businesses have ditched traditional marketing strategies and switched to a completely digital model. Hiring a digital marketing company to help you develop a strategy could be the right move for you as a business owner. Digital marketing agency in Mumbai provides businesses with an opportunity for every business to compete with their competition on an even footing.

When you own a business you need to understand the importance of using any tool necessary to help your business grow and make it successful. Social media is one such tool that could help your business grow rapidly. Many social media agencies in Mumbai handle social accounts for well-established firms. Social media marketing is the new buzz in the corporate world for a simple reason; it works. Businesses in Mumbai reported growth in their sales and customer number when they started social media marketing in Mumbai. Social media is here to stay and you should consider hiring a social media company in Mumbai to handle your social account as well. Still not convinced? Let us look at how social media could help your business grow.

COVID-19 has been proven to be the biggest hit that businesses have taken in recent years. The news is full of businesses taking drastic measures to cut down the cost of operation during this pandemic. But one of the biggest mistakes that businesses are making during this time is to cut back on marketing when marketing could be the saving grace for their business. Digital marketing companies in Mumbai could help your business transform and have better connections with the consumers right now. So what digital marketing solutions are proposed by a digital marketing company in Mumbai? Let us have a look.

There is a pandemic running amok around the world COVID-19 and who is the most affected by it? The businesses. The effects of COVID-19 could be seen in every business. To cope up with the change the world has been looking towards marketing. Social media marketing companies have changed the ways that it used to function. Social media marketing companies especially the ones based in Mumbai have taken up the changes not only to safeguard you but also to teach you how you could change certain things about your business for you to be more successful during this pandemic. If you don’t want to lose your business and your workforce the best course of action would be to change how your business used to function and accommodate changes that could help you grow. But what are these changes that Social media marketing companies in Mumbai have undertaken?

If you run a business you know that reviews are very important for you. When there is a review system there will also be negative reviews. For a business, they need to deal with negative reviews. These reviews reflect on them and their product and because people also check the review for the product they are going to buy or install it could hurt your numbers. Tackling negative reviews becomes even more important for people running the business. So how do you deal with negative reviews online? You cannot go around and hunt them down no matter how annoying negative reviews are; not only is it illegal but also will reflect badly on your business. Here are some tips for you to deal with negative reviews online.

COVID-19 has changed the world drastically. The daily life, the behavioral patterns, the good consumption, everything has changed. This is the time when businesses can take advantage of the situation and build interpersonal relationships with their consumer which would help them in the long run. Small businesses would greatly benefit by approaching social media marketing companies in Mumbai to help them reach out to their customers and also grow their consumer base. You could build long-lasting relationships while maintaining distance. These times are calling for changes in your online presence and a social media marketing company in Mumbai could help you. Here are a few tips that social media marketing companies in Mumbai have shared to help you with your social media presence.

Before the dawn of the internet age, consumers needed to physically go and look for real estate that they could rent or purchase. But nowadays consumers much more prefer using the internet to find these real estates. The age of the internet has made the consumer well aware of the average prices of the area and gives a detailed description of how the neighborhood of the flat that is interested in buying is. This is why digital marketing agencies in Mumbai have become necessary for the survival of real estate businesses.

If you own a business it has become increasingly important for you to have an online presence. Top companies are competing among themselves to land on the top of Google rankings. These companies use search engine optimization to get to the top of the rankings. In a world where most of the people are increasingly relying on the internet for services, the internet has become an excellent tool for companies to market their products and reach their customers easily. You could learn the tricks deployed by the companies to improve your Google rankings using search engine optimization. Here are 4 tricks that could help you have better rankings on search engines.

Have you been looking to set social media goals for your business? Don’t worry you aren’t looking into it alone. It is not too late to start setting up the goals now. The biggest problem faced by companies wanting to market their product is aligning the social media strategies to meet with company goals. It is easy to visualize their conundrum; after all, users of social media actively try to run away from advertisements trying to sell them things. There is no right or wrong way of setting your social media goals. Studies have shown that every company has different social media strategies that they deploy. What works for you won’t work for others.

Search engine marketing or SEM is considered to be one of the best ways to grow your business. In an increasingly competitive market where all the businesses are fighting among themselves to advertise their products to the customers, hiring SEM services seems to be the way businesses need to go to succeed. SEM will help you advertise your product online effectively. SEM agency in Mumbai will help you advertise your product on search engines effectively so that it increases your sales. So what is SEM and what does SEM Company in Mumbai do to make your product sell better?

SEO services in Mumbai will often talk about the importance of URL when it comes to SEO. A good URL is not only important for SEO but also user experience. URL or Universal Resource Locator helps the user find the site or related sites using a search engine. URLs help describe a web page to search engines and potential visitors, meaning they should be accurate, enticing, and well-structured. Let us see how to create SEO friendly URLs and enhance your SEO ranking.

If you own a business you know the importance and effects of search engine optimization (SEO) has on your business. If you didn’t notice it before COVID-19 might have helped you realize the importance of SEO. The problem that SEO had was it had slow returns. SEO agencies in Mumbai who handle your SEO for you would spend countless hours for your business to be visible to potential clients. SEO services in Mumbai also provide your customers with things that they can interact with on your website gaining more traffic for your website. So how is SEO beneficial in the light of the current pandemic that you are facing?

When you work for an SEO company in Mumbai you need to understand the importance of tools that make SEO a powerful marketing tool. In the internet age, users have grown and become more dependent on the internet. We as a society have become lazier. We are willing to type the whole query again but not look at the later pages of the search engine to find better results. It has become more important for the companies to appear on the front page of the search engine so that they could have a better reach to the customers. SEO agencies in Mumbai use different tools provided by the search engine websites and tricks that help you appear on the front page of Google or Bing. SEO services in Mumbai use the content as the biggest tool for them to get you a better ranking in the search results.

COVID-19 has changed how the world used to do business. The effects of COVID-19 can be seen in every industry. The world has also seen a change in the marketing sector. Digital marketing agencies in Mumbai have made many changes to their functioning. It might help you to know what changes were undertaken by digital marketing companies in Mumbai so that you could make the same changes to your business and see some results. Making changes to how the businesses function is very important right now to save the business and your workforce. Let us look at how COVID-19 has changed the digital marketing agencies in Mumbai and what changes they have undertaken to save themselves.

If you are looking to set up an SEO company in Mumbai you need to have a deep understanding of how SEO works. There are many intricacies you need to take care of when you work at SEO Agency in Mumbai. There are many SEO companies providing SEO services in Mumbai. With the high competition in the market, you will need to provide the best SEO services in Mumbai. There are many things you need to learn how to be the best at your job and schema markup is one of them. Schema markup and structured data have played a vital role in SEO for a long time. The front runners in search engines like Bing, Google, and duck go recommend schema markup and structured data. The importance of schema markup can be seen by all the companies agreeing to use it but what is schema markup and how do SEO services in Mumbai use it?

With an on-going epidemic called COVID-19, the countries have put lockdown in place and the biggest impact it has had is on businesses. Businesses no matter their size are facing tough times. Small businesses are getting hit even harder as they won’t have the same reach to the customer as big businesses have. Social media has come as a savior for these small businesses by letting them compete with big businesses. Hiring social media marketing companies in Mumbai uses various tools for making your business more appealing to customers.

As a business owner digital marketing is the biggest aide you have in your arsenal to be successful. The traditional ways of marketing are increasingly becoming obsolete and with the rise of the internet age the rate at which old marketing strategies are failing is increasing. If you want your business to grow digital marketing has become an essential strategy that every business needs to invest in. Businesses are taking note of this and are partnering up with digital marketing companies increasingly. If your business is based in Mumbai it is highly recommended that you look up digital marketing firms in Mumbai to partner with.

Before the age of the internet, you had to physically go and look at a product and understand the market trend before you invested your money on the product. With the dawn of the age of the internet, the dawn of the age of convenience also began. The internet allows the buyer to learn about the market trend in a matter of minutes. The usage of the internet is so rampant now that if you want to be successful you need to have an online presence. The race for real estate marketers towards the digital age has started to make sure you invest in real estate digital marketing.

The first most important thing to understand about Google shopping ads is that they're ads and therefore they're not part of organic search results. If one of your clients have an ecommerce shop and you're using Adwords to promote your business, then you should definitely be using Google shopping campaigns. That means to run shopping ads you need money. Everytime someone clicks on the ad you get charged as Google shopping ads follow a similar pay model as Google Adwords ads. To generate valuable sales for ecommerce store, one has to use shopping ads. A Google shopping campaign is a unique way to showcase your inventory to the viewers and drive traffic to your website. To provide online users with the best information about their searches, Google shopping is the perfect platform for an ecommerce store.

Let's first understand what is Domain Authority (DA). Developed by Moz, Domain Authority is a website quality metric which indicates the ability of the site to rank across different search engines. The more domain authority of your website, the higher you'll rank in Google. Domain Authority ranges between 1-100, the higher the score, the better. Domain Authority shows how credible a website is among other competitor websites, based on various factors like backlinks. The increase in number of links will help website to increase their domain authority and also increase the likelihood that pages on that domain to rank higher in search engines. Domain Authority is usually calculated by the number of linking websites, but the quality of those linking websites are even more important. Links from various high domain authority websites themselves pass much more authority to sites they link to. This proves that sites with higher domain authority have exponentially more incoming links, and they then exponentially pass more authority when they link to other websites. Check out the best practices to improve the domain authority of your site.

Are you anytime soon planning to launch your website? Launching a new website is such an exciting task after all you've worked so hard on its design, outstanding user interface and awesome content to make it a success. Launching a website successfully requires months of preparation, dedication and hardwork. Website launches are extremely important for web designers, developers, marketers, copy writers, client servicing person and project managers. A culmination of their collective creative ideas and dedication results in a successful website launch. Here are a few pointers which will cover everything from proofreading to website testing and few of the tips which will help you make sure you don't accidentally overlook small, but important aspects of your website launch.

For any organization, it is very important to reach and engage with new audiences. Expanding your reach and generating your brand awareness helps grow your entire business and that is the reason public relations is so important. Public relation is all about how your brand communicates with the people in your audience. It is also about the relationship you build with your audience, about the stories you have to tell, the press you earn which will help you to connect with people in a positive way.

Instagram quickly outgrew as a fun social media app for young adults and teenagers and has also become a new marketing tool with serious content marketing, selling, networking and audience building for many individuals, brands and businesses. According to the latest reports, Instagram is one of the most popular social networking apps with more than 200 million active users and 1.6 billion likes per day for various posts. There are various ways in which you can improve on your Instagram captions, profile, hashtags and more. A good engagement rate on Instagram is really important to grow your account. But unfortunately, the engagement rate keeps fluctuating along with changes in the algorithm and it can be difficult to maintain the same engagement rate throughout. Check out these different ways to get more Instagram followers and increase your visibility and engagement too.

Pinterest is a social platform which allows users to share and discover their new interests by posting images or videos to their boards which they have to create. This social network is focused on the concept of a person's lifestyle discovering like-minded people by allowing you to share your tastes and interest through images or videos with others. People can upload images or they can even pin images they find on the web using the Pinterest bookmarklet. Discovering new interest by posting images is knowing as pinning on Pinterest. In case you're on the chase for a couple of Pinterest marketing strategies, at that point you're at the correct place. Thus, for entrepreneurs and business owners, this social media platform is well worth putting your time and efforts into. How about we plunge into these techniques!

Plugins are the applications that are integrated with your WordPress Site to add specific functionalities.

Keywords inform Google AdWords when your ads should appear in the search results. Negative keywords, however, inform Adwords when not to show your ads. Keywords basically reveal what a searcher is searching for. For example, someone searching for ' Best Italian restaurant near me' is looking out for a good restaurant to have food and that too soon. However, someone searching for ' best Italian food ingredients' is likely making Italian food at home. So if your keyword is 'Best Italian', your ad will appear to both of these people. A nearby Italian restaurant would probably want the first person and a grocery store would probably want the second person. Therefore entering negative keyword in your ad campaign is important.

Every marketing person faces the problem of getting penalized by Google. A Google penalty is a kind of punishment given by Google against a website whose content is not according to the marketing practices enforced by Google. This penalty can come in many forms like a manual review suggesting a web page about 'Black Hat' SEO tactics or an update to Google's ranking algorithm. Black hat SEO technique is a practice used by search engine analyst going against search engine guidelines set by Google, used to get higher ranking in search results for a website. These unethical tactics often end in a google penalty from search engines. There are many Black hat technique which includes cloaking, keyword stuffing and using a private link network. One difficult thing is analyzing which penalty or penalties are affecting your site. One of the most important things to keep in mind is that traffic drop does not always mean you were penalized.

All organizations need to keep track of their online reputation. It only takes a few hours for a bad client experience to go viral and impact your bottom line. It’s even worse if you don’t know that it’s happening and you’re not on top of the list.

A majority of individuals search for items and services online, and the main thing they do is to type in a keyword phrase into the search box. The center thought of digital marketing is to target the audience through specific keywords and terms. Keywords in digital marketing are like connectors that interface them to their audience. Knowing and distinguishing such keywords will encourage digital marketers and representatives to get their most wanted outcomes from their search engine optimization campaigns. A legitimate keyword search lies at the core of an effective marketing campaign.

Social media has changed how individuals convey far and wide. It's driven political revolutions and even made pop culture a phenomena. As organizations scramble to make sense of how to tackle the intensity of social media to reach new audiences, a familiar marketing tool, i.e. the press release, has now gained fresh purpose. Press releases have turned into an indispensable device and are more vital than any other time in recent memory, effectively promoting your organization.

It is not really hard to figure from the name itself that Google Webmaster Tools is a set of tools for webmasters. Be that as it may, what you can be sure of is that this is an extremely valuable toolset that enables you to speak with Google and alter numerous parts of how Google sees your site, such as list the external and internal links to your site, modify the crawl rate at which Googlebot files your site, check the keywords clients use to land on your site, and in addition, the clickthrough rate for every keyword, see your site's statistics, and more.

Twitter is an incredible place to develop your business. However, things move rapidly on the platform. The normal life expectancy of one tweet is just around 18 minutes. More than 7,000 new tweets are sent each and every second.

Knowing your audience can help you remain on track & feel connected with your followers. Learn how you can know your audience for content marketing strategy.

Affiliate marketing enables publishers to get compensated for the job they play in shopping journeys. On the off chance that a publisher adds an affiliate link to a trader in their content, they'll get a commission for each deal headed to that shipper as an immediate aftereffect of somebody clicking on the affiliate link. Publishers can add the same number of affiliate links to an article as they like; however, they should build every individual link manually which can be tedious work.

Local SEO is the way in which you can increase search visibility for businesses on location-based searches. It helps businesses to promote themselves online to local customers within a specific geographic area. Local SEO differs from organic SEO in intent. When the searcher wants search engine results with local companies they should prefer Local SEO. It is usually used for businesses with a physical location, for example, grocery stores or physician's office or for service-oriented companies like a plumber or salons or house cleaning company. Local SEO usually includes searches with geo modifiers, such as state, city, zip code, etc where Google picks up the geo-location of the person and accordingly shows search results from that area only.

Affiliate marketing is one of the most popular ways in digital marketing as a whole where people can make money online by just referring any online product to someone and when that person buys your referred product you get a commission, and can be proved as a passive income once established. It is one of the methods where an individual partners with some online business mainly an ecommerce site to make a commission by referring their products to other different individuals.

In case you're maintaining an online business, you should take a look at utilizing Facebook advertisements to either make deals or divert people to your website.

LinkedIn is the world's most popular social site of experts and business people. It contains an excess of 562 million clients from more than 200 nations. LinkedIn is utilized to acquire positions and promote organizations. Organizations incline toward LinkedIn as the best marketing platform. It is the biggest social networking platform which offers B2B advertising. B2B, i.e. business to business marketing, helps organizations interact with one another. On the off chance that you need to promote your business, you can make a business page on LinkedIn and offer your services and items. These days, organizations hire individuals from different employment sites like Indeed, Monster and LinkedIn. LinkedIn gives the biggest network where organizations employ people with the required educational knowledge and relevant aptitudes, and site owners promote their services and items on LinkedIn.

Content, content, content. It appears as if the content is the main thing anybody can discuss nowadays.

India is a diverse nation of a billion people, speaking more than 30 languages in around 1600 dialects. In the country of roughly 234 million native speakers on the internet, the potential of their power cannot be overlooked. The growing content of digital media needs to cater to these local talents so as to help them expand their brands, and thus, affect the overall economy in a positive graph. It is important to expand the medium to these lesser known brands and help them achieve new heights of success. English might be one of the widely used languages; however, everyone is comfortable expressing their ideas in this foreign tongue. When one is forced to operate on this uncomfortable platform, there are bound to be gaps in the flow of communication. In such an unjust system, progressive English speakers sometimes flourish despite being secondary in quality to the native counterpart. In the race for excellence, 9 out of 10 times, the Digital India Initiative will proceed to take the support of native dialects to expand their brand.

Social media has become a staple for everyday life. If you are reading this, chances are you have a social media account on at least one of the social media websites. Social media as a portal is here to stay the website may change or shut down but there will always be another to take its place. Because of the amount of time we spend on social media it has become a very important weapon for companies to directly reach you and market their products to you. These companies deploy plenty of social media marketing strategies to effectively market their products to you.

Remarketing allows you to connect with clients who have already visited your website with banner ads. At the point when a client visits your webpage, they are tagged with a special cookie enabling you to advertise to them online. This means you get another opportunity to convert them into a sale.

Google Chrome’s web store offers a wide range of SEO tools that can assist you with your SEO efforts with just a single click.

With the rise and shine of 3D posts on Facebook, the Facebook community is making mammoth strides towards the digital world where people can share some fascinating experiences and objects across VR, AR and Facebook News Feed.

In case you're prepared to blend things up and get new clients to your local business, there's no preferable path over hosting a local event. Regardless of whether you hold a grand re-opening, debuting a new item or service, have a storewide deal, have a philanthropy occasion, or simply arrange a major gathering, hosting a successful event can build your brand visibility, bring in lots of foot traffic, and extraordinarily benefit your local SEO campaign.

A significant number of organizations still believe that essentially having a strong social media presence, posting content on a consistent basis and connecting with fans, will positively affect the general ROI (return on investment) of a brand on its own.

Artificial Intelligence and digital marketing are starting to go as one. With the capacity to gather information, analyze it, apply it and then gain from it, AI is changing the face of digital strategy. As it keeps on progressing, so will the abilities to utilize it to enhance digital marketing strategies and valuable client insights for organizations.

Big data helps a venture to comprehend their clients. It directs a specialist organization to use the data in a more creative and stable way when structuring an item for a potential client. As the world turns out to be more digital, undertakings have gigantic data to manage. Big data hauls out all the profitable data that can trigger the organizations advantages.

If you are going to set out on a content marketing campaign, you have to know precisely what will invigorate online growth and engagement. The text-based substance is always going to be an integral part of marketing, yet to extremely set yourself apart in the digital era, visual content must do an essential job in all of your efforts.

A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live, and video uploads, Instagram offers plenty of ways to share a brand’s message to a large, yet targeted audience.

Raunak Group is one of Mumbai’s most distinguished and admired real estate developers. With over 30 years of experience in the real estate industry. Raunak Group aimed to exceed expectations by providing superior quality in construction by creating spacious and luxurious homes with modern facilities at affordable prices. However, they had only a decent presence on social media platforms and wanted to exceed their presence more towards the right target audience.

In India, there are many facts that hold importance in the minds of the people who reside within the nation. However, there is one undeniable truth that every person can vouch for, i.e. music and Bollywood have gone hand in hand ever since the start of the film industry many decades ago. Since TimeOut 72 was the latest entry in the long list of music-centric events that have taken place till date, we at Insomniacs believed the time had arrived to experiment with a new formula altogether. However, a few pressing matters had made their presence clear to all of us; how does one reach out to the heart of millions across the country? How does one create and curate an event that is so massive in proportion, it would be deemed as the biggest event of the year?

Raunak Group, one of Mumbai’s most esteemed, distinguished and admired real estate developers, has seen tremendous growth over the past year. Raunak Group aimed to exceed expectations by providing superior quality in construction and service while creating spacious and luxurious homes with modern facilities at affordable prices. However, they were lacking a strong presence on social media platforms and didn’t exactly know how they could make use of various ways to reach out to their target audience.

Regardless of whether you are composing direct mail sales pieces, a blog, a job application or copy for your website, there are sure essential standards you can pursue that enable you to stand out enough to be noticed. Here are some of the rules you can incorporate

Through most social media platforms, you can click a key and start sharing a live broadcast. In addition, there are likewise various different platforms made particularly for live streaming. In any case, for what reason is live video such a major deal? Live video streaming is a standout amongst the most ground-breaking approaches to reach and associate with your audience. Here are 5 reasons why live streaming is imperative for your business and individual brand. In the event that you have not begun yet, you should!

Every organization today, when they create a hosting platform for their website, has an option of choosing either dedicated servers or cloud servers for their database.

Make a group to remunerate your clients and make them feel special - for instance, a group solely for individuals who have purchased your item.

From huge brands to your nearby rivals, everybody is, by all accounts, running AdWords battles nowadays. Surely, some huge partnerships are burning through a huge number of dollars every year on AdWords, paying as much as $40 per click! Be that as it may, this does not mean running your very own battle is distant or out of your financial plan. If managed correctly, AdWords can be similarly as fruitful for independent ventures as it is for enormous organizations.

Page speed is an estimation of how quick the content on your page loads. Frequently mistaken for "site speed", it can be portrayed in either "page stack time" (the time it takes to completely show the content on a particular page) or "time to first byte" (the extent it takes for your program to get the main byte of data from the web server).

LinkedIn can be an intensely useful tool for individuals and companies who are looking out to make new connections, produce leads, and build their brand. While it is an essential platform for all businesses, LinkedIn can be a genuine distinct advantage for business-to-business organizations.

When you are planning to build a mobile app, one usually faces a tough time on deciding whether to build it for an iOS or an Android platform.

There are two areas that are important for the success of any business: branding and public relations. Branding is the picture your business presents to your present and potential clients. Through it, you build your business identity.

Backend development is one of the most sought-after skills in this day and age. Almost any new business/startup needs a website and a mobile app, both of which connect to a server in the backend. Therefore, backend developers are high in demand in the market and companies are willing to throw large sums of money to developers who can manage the backend tasks well.

If you are arranging your SEO strategy, you ought to complete a keyword research first. This should be possible with the Google AdWords keyword planner. However, another great choice is Google Trends. Google Trends enables you to learn a ton from your keywords. It will give you information for not simply today, but rather for a longer period of time. Listed below are a few pointers on how to use Google Trends for your keyword research.

Email is an online marketing tool that can possibly reach out to an immense number of individuals who are keen on your products or services.

With 400 million individuals utilizing Instagram Stories regularly, it would not have been long before Instagram conveyed a simpler method to shop to the platform.

Search engine optimization and SEM are extremely opposite sides of a similar coin. However, they comprise of different activities and relate to different aspects of marketing. Once in a while, the two terms are utilized together to reference a similar set of activities which can be mistaken for those of us who are not truly acquainted with the digital world.

The old days are gone where the growth of an application relies on the value you want to provide to your consumers. App development and its related technologies are continuously expanding leveraging smart technologies such as big data, artificial intelligence, and machine learning. This app-analytics is also the result of such technologies.

With a large number of individuals and organizations present in the ever-dynamic social media world, it may very well be a little overwhelming to think of approaches to cut through all the noise. On the other hand, the answers are right in front of our faces, and no, you do not really require a viral hit to stand out.

Flutter is a versatile UI framework from Google that builds native Android and iOS apps with a solitary codebase. Within this article, Flutter and its various advantages will be brought to the spotlight.

Adwords and SEO are the most important components of Search Engine Marketing (SEM) and are among your most worthy tools once you begin to run digital selling campaigns.

Setting up remarketing campaigns is simple and genuinely clear. Yet, similar to some other part of online advertising, you wont get maximum performance through remarketing unless you give careful consideration to the subtle elements. Read on to discover five hints on how to boost the achievement of your remarketing campaigns.

Google Analytics 360 means enabling marketers to get an all-encompassing perspective of their online marketing efforts via fewer standalone tools.

With such a large number of dynamic clients, Facebook Ads are an easy decision for any advertiser wanting to connect with new audiences in locations where individuals are as of now investing a lot of energy.

A blog is essentially a publishing platform for your business. It allows you to speak directly to your prospective customers and educate them about what your business does.

Facebook and Instagram are two out of the top 10 social media platforms. Facebook has 1.5 billion plus estimated monthly visitors, while Instagram has 1 billion plus. These two platforms have similarities and differences. So building your business with Instagram or with Facebook might pan out differently.

As more of us spend time watching Youtube videos, streaming services and recorded TV instead of live television, YouTube has become an extremely important component of digital marketing. Youtube has been a hub for viewers and creators alike; providing endless hours of content for casual watchers and a sense of community for regulars and contributors.

Video content is leading the way in the content marketing scene as of 2018. YouTube is currently the leading platform for video blogging (vlogging), video sharing, and video marketing. It is a free platform offered by Google, and many love it.

Facebook engagement refers to any action that somebody performs on a Facebook page. This may embrace feeling a post, exploit a comment, sharing one among your updates, clicking a link, viewing a video, etc.

The first impression is the last impression

Duplicate content is a type of content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) so, if the same content appears at more than one web address, you’ve got duplicate content.

Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimize a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it. Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development.

Click through rate is the number of clicks your website has received against the total number of people who have had the opportunity to click. CTR is central to positive digital marketing because it lets us how successfully your ad or search listing resonated with the audience to which it was presented.

What looked like a seed of scarcity, was turned into a favorable opportunity and an award-winning campaign. Insomniacs Digital Media Agency won the award for the best digital campaign for Vadodara Property Carnival. CREDAI Vadodara is an affiliated body to CREDAI Gujarat, which is an Associate Member of CREDAI (Confederation of Real Estate Developers Association of India). CREDAI Vadodara was formerly known as The Baroda Land & Building Developers Association having been formed since 1988.

After its star-studded public service initiative ‘Right to Pay Tax’, Quick, the online financial services portal, has launched its first brand campaign titled ‘Proud to Pay Tax’. The communication has been conceptualized by Scarecrow Communications and produced by Connect.1, a division of Mukta Arts. The largest digital campaign, comprising of 11 ads, uses the common Indian phrase ‘mere baap ka hai’ to evoke its audience. While all the ads feature kids, some have a narrative around the misuse of public property, and others are short monologues. All ads end with the idea, ‘Ye public property mere baap ki hai, because my dad pays tax’.

Getting customers to choose your products or services over your competitors is not an easy task, which is why it is important for businesses to always be at the top of their marketing game.

With so many advertising platforms on the internet, it is very important to pick the right one to invest your resources in. This is what makes social media such a great platform for real estate ads that work.

In this digital age where every brand wants to capture maximum leads and brand awareness on the internet, it is imperative that digital advertisers are aware of which formats will work best for which platform and yield optimum results.

As an e-commerce marketer or entrepreneur, you are always looking for new ways to drive traffic and sales to your store. Some sales channels prove profitable and others don’t, the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.

When we talk about a Business Website it is really important for the website to meet all the expectations of a potential customer and provide relevant information about your brand, products and / or services.

Instagram is a huge market space. If it’s users made up a country, it would be the third largest in the world.

The Internet is the Viagra of Big Business.It has become very crucial for businesses to have an online presence these days because the

Pay Per Click (PPC) or Cost Per Click (CPC) is a model of advertising that allows Brands to pay only when their ad is clicked by an online user.It is a process where brands create ads and then bid on specific keywords for which to show them.

In this blog, We are basically going to understand the Activity lifecycle in context of screen rotation. Basically, What do I mean....

'If your business is not on the internet, then your business will be out of the business.'- Bill Gates

Web design and development encompasses many different skills and disciplines. It involves implementing specific solutions that follow the business rules and objectives outlined by the client. It is generally a team effort with each member having their own own strengths, specialties and role in the development process as it sometimes become difficult for a single person to excel in all aspects.

From fortune 500 companies to modest startups, business and brands around the world are using digital marketing to promote their products or services.

On the World Wide Web, everything is wired to everything else. Having a website promoting your brand or business online is good. But getting people to visit the website and buy the product or service you offer is the best.

As a real estate digital marketing company, we observed on several occasions that real estate builders & developers websites failed to rank in the google and other search engines. Also, many digital marketing companies failed to attract traffic for real estate websites due to improper SEO strategies & techniques.

The world is round. It remains a fact. But not the world of Social Media. This world can turn into a bunch of shapes and its size is ever increasing. But one thing remains the same in the real world and the world of social media: your uniqueness distinguishes you from the others.

SEO is like a resume. You polish it so you have your best foot forward. - Matt Cutts, Google.

Killer Digital Marketing Strategies That Generates Real Estate Sales in India.

Leading Mumbai based real estate developer Raunak Group recently celebrated the first anniversary of their partnership with digital agency Insomniacs, reveling in an occasion that came in after a series of successful campaigns which changed the face of real estate within the city.

Empowerment doesn’t end with a catchy hashtag, and the recent campaign #HaveHerBack, that has been making headlines all over the world, is a testament to that. Women in the field of advertising are a rarity, especially if you’re a woman working for an ad agency. The late nights, the grueling work, the intense culture; how can a woman survive in such an environment?

With passing time digital media is becoming the preferred choice for the buyers as well as the developers. Developers are going to online platforms and social media to reach out to their target audience and also the buyers are increasingly going online for searching homes. This makes digital media a mainstream platform to advertise in real estate industry.

According to the Strategy Analytics report in Q2 2016, Google’s Android OS captured 97 percent share of the smartphone market in India. This only reveals Android OS’ popularity in India and the ease and handiness of its Apps that most people are accustomed to.

The much anticipated RERA Act is here and developers are set to comply with all its regulations in their construction process. Developers are already reworking on builder-buyer agreements. Maharashtra government has set up a website and given 3 months to developers to register their projects. The cabinet has made it clear that any failure to comply with regulations of RERA can attract penalties.

Hello, there. I work for Insomniacs. For those of you who don’t know what that is, you should. Especially if you work in the vast spectrum of digital marketing. It is a digital agency founded by, as the name suggests, a couple of insomniacs. The company thrives on teamwork and efficiency and etc, etc, etc. Are you bored yet? I am. And if there’s one thing I know from my time working with Insomniacs, is that there’s no room for boredom. Or sleep. So, instead of drowning you in data and un-quantifiable adjectives like “efficient,” let me explain to you what it’s actually like to work with a young, creativity-driven digital agency that doesn’t sugarcoat things.

As 2017 progresses, so do the many digital marketing strategies in the realm of the World Wide Web. Technology will continue to deliver new ways for brands and customers to engage with each other. However, in the bedlam of consumable content that exists online, brand marketers can no longer rely on just mass media advertising campaigns to increase brand awareness and engage their audiences. This is where the two key elements of digital marketing come in, namely, content and communication.

Digital Media in all its forms have been labelled as a boon to any brand that wishes to make it big within its own sector. With the rise of the digital age, buyers in the market have become more capable of making informed decisions before choosing for themselves. This particular example also applies to the real estate industry, a business where the competition tends to heat up more often than not. Hence, it is vital for a digital agency to come up with a set of tactics that would deliver the right kind of communication from the real estate company to their target audience.

In a world driven by entertainment in all its forms, it can be assured that the people behind the driving force dedicate everything that they have into making the magic stay alive. Yes, even our most beloved celebrities ensure that they give their 100% to entertaining their most loyal fans. So it shouldn’t surprise people that even the best of them are as much insomniacs as the rest of us common folk are. Sure, we all go through the same troubles that insomnia brings, but these celebrities have their own way of dealing with them. Here are a few Famous Insomniacs